10 Rules To Make Your New Business Ideas Matter

#1 – Start new things as if you were a complete beginner

You would like to try a new type of advertising or you are thinking about hiring a consultant to develop an exciting market. You’re motivated but you’ve seen things fail before. You are already biased!  And these biases will make you blind.

It’s simple: either try it or don’t. But if you do, make sure you treat this new growth opportunity as completely new. Forget EVERYTHING you think you know, in order to make the most out of each new idea.

#2 – Stay focused

You’ve finally decided to sit down and work on your company video. After 30 minutes, you find your mind keeps wandering away. You spend the next 2 hours going back and forth between working and feeling really bad about not doing the other things on your mind.

Don’t fight it. Quickly write the issue/thing that pops into your head on a notepad and come back to your work. It’s written in black and white! You know you’re not going to forget about this. And your mind will be free to get back to business. Quite often, when you get back to your notes.. you’ll realise it wasn’t that important after all.

#3 – Active reading and watching

We know that we constantly need to learn new things to help our business grow. But learning is not just reading a book about recruitment or watching a youtube explaining social media marketing. For learning to sink in and be implemented you first need to remember.

Make sure you are active while reading/watching. Constantly ask yourself : “how does this apply to me?”. Be active mentally but also physically… get up! Speak out loud! Move your hands! Doing a quick exercise session before any new learning will work wonders.

#4 – Learn to teach

When you discover something that could be useful for your business, think about how you’ll explain it to your staff. How will they respond and ask questions ? How will you explain certain details and leave other details out to get your point across?

This will force you to structure your thoughts. It will allow you to digest the idea with simple terms that your team can understand without knowing everything that you know about your business. You don’t even have to actually tell anybody after. The exercise of preparing a conversation will engrave this new idea into your memory bank.

#5 – Block slots into your calendar for implementation

You have a new idea :

Day 1 – you’re motivated and you work 6 hours

Day 2 – still motivated you work a good 4 hours on your new idea

Day 3 – you have other things to do but you manage to get 2 hours in

Day 4 – you’re annoyed about yesterdays 2 hours, and you don’t do anything

Day 5 – you didn’t sleep well, the excitement of the new idea is gone, and you’re left with no implementation and a lot of frustration.

Calm down. If you have an idea, that’s awesome! Now schedule a slot every day for some quality work on this new idea. You can do more if you can, but think about quality time spent on an idea rather than progress. This does not guarantee that your idea will work out. But it will keep your mind fresh to either implement or move onto the next idea.

#6 – Implement with space repetition

It’s amazing how quickly we forget how to do things. On the day that we set up our automatic newsletter everything is clear. Click here, copy paste here, we’re good, it’s off! 3 months later, the excitement is gone and when it’s time to do this again… we go blank. We muddle through another send and then give up totally on the next one.

When you implement something new, make sure you schedule a few repeats after 1 week and 1 month. You should be okay after that. But don’t waste a good new implementation by letting the day to day get in the way repeating good things!

#7 – Remove negative thoughts

“I’ve done this before, this will never work! We’re doing it but it’s a long shot. They’ve done it and it failed. We’re too late.”

Being a bit pessimistic can sometimes be useful. But once you’ve made the decision to jump in, set yourself a goal and a stop loss and no more negative talk! A goal can be time spent or performance. A stop loss is “stop working on this idea if XYZ happens.”

If other people are giving you the negative talk just don’t talk to them. If your goals and stop losses are in place, even if this particular play fails, remember that you are getting closer.

#8 – Visualisation

Just remember everyday what you’re aiming for with this new idea. It doesn’t matter what it is. Remind yourself what it’s going to look like when it works out. It takes 30 seconds a day, but give yourself a break and remember what is going to happen when you pull this off!

#9 – Purpose vs passion

Purpose and passion often get confused. You want your business to be successful. That does not mean that you have to love doing paperwork. But you do paperwork for your business to be successful and that’s okay. Not everything in your new idea will be fun, but it doesn’t matter, it’s part of the plan. Not being excited with a particular task does not have to mean that this idea is not a good fit for you.

#10 – Baby steps – the 1% rule

Most ideas don’t even get past your head. Especially the big bold ideas. It doesn’t matter what you are working on. Map out the first few important steps and start one of them. Allow yourself to be wrong. It’s okay if you find out that you didn’t start the with right step. Just try and get closer to your idea 1%/day. And it’s okay if your initial idea isn’t where you end up. As long as you do baby steps everyday, you’ll never make any horrible mistakes and progress will happen.

Change Your Business Name In 6 Easy Steps

You may need to change your business name if you’re launching a new product, have a trademark issue or simply want to start a business. It seems quite daunting, but modifying your registered company name has become really easy, fast and quite cheap. You have 2 options:

– speedy change for £30

– standard change for £8. 

The only difference is the standard change takes a few days.

Step 1: Head to the Gov.uk to start the process

It feels like you’re going to download a form, but actually it just send you to your online companies house account.


Step 2: Login with your email and password

Step 3: Sign in to your company account

Your authentication code can be resent out in a few days if you’ve lost it (happens to me all the time ;-)).

Step 4: Business dashboard on companies house

There’s a lot of information here that can make this step confusing.

Top right > Click on forms

Step 5: Choose your change of business name form

Click on the 6th link of the list: “Change of name”

Step 6: Change the name

2 boxes to fill in and you’re good! That was easy. You’ll get an update by email as soon as it’s active.

You’ll then need to remember to change your name on:

  • Business bank account
  • HMRC
  • Your Invoices

Make A Website (No Coding Required)

Whatever your business, you’re going to need a website. Even if it’s just to show your contact details. A website is one of the first steps into marketing your business and getting new clients.

In this step by step guide, you will go from having nothing to your very own fully dynamic website. Absolutely no coding knowledge is required. You will learn how to build a website from scratch for free.

And this isn’t just about making a 3 page static site. You’ll be able to edit your site, scale, add features, ad manage users and even start building websites for clients.

Step 1 – Choose where to build your website?

You have 3 options :

1 – use a paid website builder
2 – hire a professional developer or agency to do it for you.
3 – make your website with WordPress, and build websites for free, forever!

Why we prefer WordPress?

  • It’s free
  • 35% of all websites are built on WordPress. It’s the most used CMS in the world.
  • Tons of plugins for your to personalise your website to your business
  • Hundreds of themes to make your site look awesome
  • Thousands of developers are specialised in WordPress so you’ll find somebody to help. And you can pretty much build anything.
  • It’s very easy to build responsive and mobile friendly websites.

To sum up, WordPress is the no brainer option here.

Step 2 – Get a domain name and hosting

So WordPress will be awesome at managing your content. Now you need to get a domain name (the address of your website) and a hosting (to store the files of your website). Think of this as: the domain is your home address and your hosting is the land on which your home is build.

Hosting prices vary a lot. We have compared basic WordPress hosting options and have selected a hosting that provides a free domain name for the first 12 months.

Signup to https://www.ionos.co.uk/hosting/wordpress-hosting

How to choose a domain name? 

Option 1: a name to match your business name such as mybusinessname.com 

Option 2: find something catchy, if possible related to your business main keyword.

Unfortunately a lot of domain names are already taken, so you may need to get creative. But please don’t get blocked at this stage. The hosting provider we have chosen gives a free domain for 12 months. Please just pick any name quickly and move to the next step. 

>>>> Hosting Setup <<<<


Step 3 – Setup your website

Install wordpress

Step 4 – Design your website

WordPress works with themes. Over 4000 free themes are ready for you to user. 

If you want to go premium, you’ll find a good selection on ThemeForest for around £50.

Once you’ve found the theme that you like, simply hover over the theme screenshot and click on “install” and then “activate”.

For this example we will use the pre-installed theme Twenty Twenty. 

Important: don’t worry about installing and deleting themes until you find the right one. The content of all your pages and posts will stay the same.


Step 5 – Adding content to your website

The WordPress structure is based on Pages and Posts.

What is the difference between pages and posts? Not a lot..

Posts are ranked by date

Pages are static content that will stay true for a longer period.

How to use posts and pages?

  • Pages are great for about pages and contact pages
  • Posts are great for blog posts and news.

Add pages to your website

Adding Posts

Grouping your posts with Categories

Adding Pages And Posts to the menu

Step 6 – Basic Settings & Customisation

Menu > Settings > General

Title: Change the name of your website

Tag line: Change the tagline

Menu > Settings > Reading

Setup a static front page

Menu > Settings > Discussion

Disable comments

Menu > Settings > Permalinks

Modify your permalinks

Step 7 – Adding Plugins 

WordPress comes straight out of the box with a lot of cool tools. However you’ll be amazed with all the features that developers have been working on to make sure your website is just that little bit more special. The WordPress community is massive and most of these plugins are free.

It can be tempting to overload your website with hundreds of plugin addons. I’d recommend to go slow and make sure you get to grips with running a basic WordPress first. 

Our selection:

Yoast: being highly ranked on Google is key. Yoast is a great free plugin to help you work on your SEO.

GA Google analytics: make sure you’re tracking your visitors. We create a full add analytics to your website guide here

Elementor: this plugin has basically made anybody a webdesigner. You don’t even need a theme anymore. Simply create your own templates with it’s powerful drag and drop page builder.

ACF: Advanced custom fields. This plugin will allow you to create a database with dynamic content.

That’s it! There you have it. Your website is live!

WordPress – Stop Buying Themes Now!

WordPress allows you to recreate most types of websites with its massive list of themes. If you want to make your own version of Airbnb, Facebook, Buzzfeed or even a fully multi vendor Amazon marketplace, you can hunt down the closest theme on Themeforest and you’re good to go. 

Most themes are well documented and they offer decent support. This will basically save you thousands of coding hours.

I’ve selected a few themes below, but there are hundreds to choose from:

In order to cater to the requirements of most projects, these themes have become quite powerful. And that’s awesome! But they’ve also become more and more complicated and the setup time for each project is growing.

In comes the magic combo : Elementor + ACF + CPT UI

Stop buying WordPress themes in 3 simple steps (for ever)!

A theme does 3 things really well:

  1. 1 – Makes your designs look cool
  2. 2 – Gives you better control over your content
  3. 3 – Selects plugins for you to put it all together

1 – Fix your design forever with Elementor 

Elementor is a really cool and free drag and drop page builder. It has become a standard among WordPress designers and a whole eco-system has been created around it.

Page builders aren’t new, but this time Elementor and its add-ons give you full control of your site including the type of data shown to your users.

Widgets, sections and effects will make your website look awesome in seconds. Elementor also has great options for responsive design for your readers on mobile.

You can download Elementor for free here

2 – Take control of your content and data – all of it!

If you just need a portfolio website, Elementor is enough. However in order to build marketplaces and social networks, you’ll need to go one step further and add custom content. 

What you need to know:

Post types:

One thing to understand from the beginning: pages and posts are both types of Posts. 

  • A page is a post with a post type called “page”. 
  • A post is a post with a post type called “post”

The naming is confusing but you just need to remember that most content on WordPress is a “post” of some sort.

You can use this first difference to customise your websites look if the content is shown as a post or a page.

You can use Elementor for this. Create your first bespoke page: 

Templates > Theme builder > Add template > Select page

Post type fields

Each post type can have a different design and structure. In other words, if you’re selling cars but also houses – your post type “car” can show engine size and colour, your post type “house” can show pictures and a dynamic map.

In order to create new post types, it’s a lot easier if you download CPT UI


Custom fields

By default, posts on WordPress come with a basic field structure such as title, description, author and tags. If you’d like to show more personalised content of your business you’ll need to add custom fields. 

For this you’ll need to download advanced custom fields (ACF) 


Posts can be linked together into categories by creating a taxonomy. This allows you to go even further in structuring your website.

No worries for this, you can go to back to CPT UI for this.

3 – Put it all together with Elementor

The last part of the puzzle is going back to Elementor, create a new page and pull the ACF custom fields onto you page.


So, should you really stop buying themes now? I think that if you’re 100% certain that you’re only going to use one theme for one precise activity – you’re going to build Airbnb and that’s that – then go and buy a theme.

But if you plan on running several websites or if you’re an agency, I would at least take the time to test this awesome combo Elementor + ACF + CPT UI.


Is It Time To Simplify Your Accounting?

Choosing accounting software for your startup is not easy. The effort to do a proper test during any free trial makes it quite painful to then change later. I always try and make sure the software can be connected to a decent business bank account and/or our favourite CRM.

Accounting SoftwareWebsite
Zoho Bookshttps://www.zoho.com/uk/books/
Netsuite by Oraclehttps://www.netsuite.com/portal/products/erp/financial-management.shtml

Online Parcel Delivery – Who Should I Pick?

For UK and worldwide parcel delivery, you have 2 options: go directly to the provider (DHL, TNT, FEDEX) or use a comparison site. Both have their pros and cons, here is the list!

UPShttps://www.upstoday.com/parcel-delivery/ukDelivery CompanyYesYes
Hermeshttps://www.myhermes.co.uk/send-a-parcel#/priceDelivery CompanyYesYes
ParceForcehttps://www.parcelforce.com/Delivery CompanyYesYes
DPDhttps://www.dpd.co.uk/Delivery CompanyYesYes
TNThttps://www.tnt.com/express/en_gc/site/home.htmlDelivery CompanyYesYes
InPosthttps://inpost.co.uk/Delivery CompanyYesYes
DX Deliveryhttps://www.dxdelivery.com/Delivery CompanyYesYes
Fedexhttps://www.fedex.com/en-gb/home.htmlDelivery CompanyYesYes
Landmark Globalhttps://landmarkglobal.com/en_GB/international-parcel-delivery/Delivery CompanyYesYes
CitySprinthttps://www.citysprint.co.uk/Delivery CompanyYesNo
Tuffnellshttps://www.tuffnells.co.uk/Delivery CompanyYesYes
CollectPlushttps://www.collectplus.co.uk/send-a-parcelDelivery CompanyYesNo
Parcel2Gohttps://www.parcel2go.com/Comparison SiteYesYes
ParcelHerohttps://www.parcelhero.com/Comparison SiteYesYes
Interparcelhttps://uk.interparcel.comComparison SiteYesYes
Parcelcomparehttps://parcelcompare.comComparison SiteYesYes
ParcelMonkeyhttps://www.parcelmonkey.co.uk/Comparison SiteYesYes
ParcelBrokerhttps://parcelbroker.co.ukComparison SiteYesYes

What Is The Best Coding Bootcamp?

“Can you become a professional coder in just 6 weeks?” That’s what people seem to be debating, but I really don’t think that’s what bootcamps are trying to do. You have an opportunity here to get a crash course in a skill that is probably going to be the most important for the next 10 years (at least!). As long as recent graduates aren’t too cocky upon exit and accept that this is just the beginning of their coding journey, what other industry will you find so much opportunity and such high paychecks vs experience? Just go for it!

NameFull-Time DurationPrice
General Assembly12 weeks£7650
Makers Tech
12 weeks
Le Wagon9 weeks£6500
Flat Iron School£12,500
Founders and CodesFree
React Graphql1 week£2000
We Got Coders6 weeks£4000