34 Rules To Crush Your New Twitter Account

Plan your account – take 10 minutes to give yourself some structure

1 – What is your content about ?

2 – Who is my target audience ?

3 – Who are the big accounts in my area ? (you’ll discover later why this is the most important part to research when you’re launching an account)

Example : if you run a twitter account for a dark kitchen: 1) your content is finger licking good looking food 2) your target audience will be local readers and 3) the big accounts in your area will be local newspapers, local influencers, and sports teams.

Create a killer twitter handle 

4 – Do not put numbers and special characters in your handle

5 – Use keywords that explain what you do

6 – If you have a website, keep the name as close as possible


Profile photo – stick out

7 – Try and grab as much attention as you can

8 – Avoid personal pictures


Header picture

9 – Don’t worry too much about it

10 – Use the photo to sum up who you are


The bio will make or break your growth

11 – Answer these 2 questions  :

  • You should follow me because / I will help you to :
  • I will publish this type of content :

12 – Do not talk about yourself

13 – Do not put hashtags

14 – Do not put bit.ly links, they look spammy

15 – Don’t put line spaces, they don’t show up on mobile

16 – Use | to separate important information

17 – Add SEO words if you can, but don’t make the text awkward


Location – do you really need it?

18 – Do not add a location unless it’s really relevant. Use the space to recommend your website


Bad Tweet tactics – these are just myths

19 – Do not follow for follow

20 – Do not spam each tweet with hashtags

21 – Do not start fights with people

22 – Do not tag large accounts hoping for a retweet

23 – Do not tweet 100 times a day

24 – Do not pay for retweets (until you know what you are doing and control your account growth)


Good Tweet Tactics – do these tactics are lot!

25 – Break the tweet up into separate lines

26 – Get straight to the point

27 – Use lists and green checkmarks

28 – Use negativity to your advantage

29 – Tweet frequently

30 – Image tweet occasionally (not too much, they get fewer retweets

31 – Interact with other accounts in your space – help them

32 – Test different tweet formats, keep a log

33 – 50% of your tweets should be replies on other larger accounts


34 – Don’t give up! Building a following takes time, don’t give up!

How To Start A Shipping Business In 11 Steps?

There is a lot to learn, but you do not need official qualifications to start a shipping business and it’s not very capital intensive. You’ll need a phone, good people skills and a tremendous amount of energy. It’s exciting and you’ll feel like a trader from the 90’s juggling between suppliers, shippers and clients. It can also be quite stressful. Organisation is a key part of building a successful shipping company.

The easiest way to launch is creating an office based freight forwarder. In this type of shipping business you will not touch the product. You will act as a broker that helps businesses ship goods from A to B. 

Step 1 – Set up your shipping business as a limited company

In theory you don’t have to create a limited company to launch a shipping business. You could just be a sole trader. However, although you will not be touching the product, you will become the first point of contact with your clients. Setting up a limited company is the 1st step in protecting yourself in case of issues with shipments.

Step 2 – Get Shipping Insurance

As a shipping company, you will need to look at 2 types of insurance:

Freight liability insurance

Ultimately, the company doing the moving of the cargo will be responsible if anything goes wrong. And as you’re simply acting as a broker, it should not be your fault. That’s the theory. 

3 reasons to get public liability insurance:

  • You will be the 1st point of contact
  • It’s reassuring for your clients
  • It’s required to become a member of Bifa (British International Freight Association)

You’ll find a list of insurance brokers that will help you with shipping public liability insurance here: https://www.bifa.org/contacts/useful-links/insurance-brokers

You’ll need to give information such as the value of your shipments per year, the type of cargo, and the countries you will be shipping to and from. As you’re starting off, this will be a guessing game. But you can always update your cover at a later stage.

Marine insurance

Marine insurance is extra insurance that you can offer your clients if they require more cover for their cargo. By working closely with an insurance broker, you can use marine insurance as a great upsell to generate extra margin on your shipping services.

Step 3 – Open a business bank account

Opening a bank account is the same step for most businesses. You’ll need a bank to start accepting payments. We highly recommend Tide.co that was launched in 2015 to simplify banking for small businesses. Tide.co does not have physical branches and that cost is passed onto its clients. 

You will not be able to do any complicated financial structuring (yet), but StartupMag has been with this bank from the start and we’re very happy. And their app is really smooth and automatically connects to accounting software such as Xero.

Step 4 – Become a member of BIFA

We briefly talked about BIFA when we were discussing freight insurance. BIFA is the main UK freight association. It provides training and is a great support when you’re in the early days of setting up a shipping business. 

Becoming a member will help you meet other freight forwarders and adding a BIFA badge to you website is also very reassuring for your clients. 

Step 5 – Build strong partner relationships

Acting as a middle man, your business will rely on your partners to do the shipping for you. You’ll need to build at least one strong relationship with a freight forwarder to start. 

As a startup business, you will not be able target all routes and all cargo types. You need to find out where you have an advantage or where you feel there is the most potential. You may discover the market strengths when you start your marketing in Step 7.

Routes and cargo examples:

Shipping China to UK

The volume of shipments coming out of China is mind blowing and constantly growing. It’s also the obvious route to target for freight forwarders so there is a lot of competition. One option is to contact early stage importers (Amazon sellers) and help them grow. Most bigger shipping companies are not interested in dealing with samples. If you jump in at that time offering low cost transit, you can become their main shipping contact once business takes off and cargo sizes improve.

Shipping USA to UK

This route is good for margins. Importers are more focused on quality than price. You’ll need to brush up on your admin as anything going in and out of the US has become sensitive.

Vehicle shipping

There is strong demand for shipping cars and motorcycles around the world. You will however be faced with a lot of private individuals that can make customer support time consuming. This is probably the most direct route if you’re interested in doing physical transport ie renting a van and doing some of the work your self.

Luxury items

Individuals wanting to ship paintings or expensive books just want their items to arrive without any problems. Packing becomes a part of your shipping service and it’s a great way to extend your margins. Generally, these shipments are all sent express so you don’t need to worry too much about long transit times. However, high value items do attract customs and delays can make your clients unhappy.

BIFA offers a great database of vetted shipping businesses. Make sure your partner offers competitive wholesale prices and that they are quick to respond with quotes. The internet has given a lot of comparison options to clients. Don’t give them too much time to shop around by being slow at quoting.

Step 6 – Build your shipping business website

Even if you have a few contacts to kick off your activity, you will definitely need an online presence for your shipping business. You don’t need a complicated website, 6 simple pages will be enough:

  • Homepage: reassure your clients
  • Landing page: add a form to start collecting leads
  • About us: explain who you are, why you?
  • Contact us: make sure you’re reachable
  • Terms and conditions: mandatory hygiene page
  • Privacy policy:  mandatory hygiene page

You can pay a web agency £1000 to build a website for you. Or, you can follow our step by step “make a website” guide here. You’ll learn how to build a website without any knowledge of coding. It’s a lot easier than you think, it’s quite fun and it’s free!

Step 7 – Getting leads and clients

Having a website is great, but once it’s setup you need get traffic. There are hundreds of ways to start marketing your website. We love Google Ads as it gives you full control on targeting clients by keyword and location. 

Once you get enough leads with Google Ads, you’ll have enough data to start Facebook Ads with a Lookalike audience.

Step 8 – Manage your clients with Customer Relationship Management software (CRM)

There is a lot of chasing and updating clients involved in a shipping business. You can always use paper, however managing your leads and clients with a CRM will put your business on steroids from day 1.

You can compare CRMs here: https://www.startupmag.co.uk/crm-software/

Step 9 – Quoting and invoicing your clients

For your shipping business to succeed, you need to get paid. Quoting and invoicing is a key part of any sales process. By choosing a cloud accounting software such as Xero, you’ll be able to automate quoting. Your clients will be able to pay directly on the invoice by bank transfer or online payment. And if you’ve followed our advice with opening a Tide.co bank account, you’ll receive a notification of the payment on your phone.

There are so many things to deal with when you start a shipping company. Quoting and invoicing is a headache that you do not need to have.

Step 10 – Make clients happy

Your goal should be to help clients with their shipping. Clients are not your enemy, you need to make sure they are happy. And if they’re happy they will come back again.

A lot of new businesses stumble at this stage. It may not feel productive or money making, but excellent customer service will make or break your shipping business.

Step 11 – Collect shipping reviews

When a client is happy, make sure that you ask them to add a review on your Google business page. You will rarely be meeting clients face to face, so reviews will become part of your image. Your reviews will also become a unique selling point to show on your landing page and get even more leads.

Once you’ve got your website up and running, make sure you get that landing page right!

27 Google Ads Strategies To Double Your Conversion Rates

Google Ads only works if you get the right message in front of the right visitors and then provide them with the right experience. And that’s hard! We’ve made it easy for you with 27 unique strategies and tactics to boost your conversion rates. If you use this page as a checklist for each of your ads, your business will never be the same again.

This is just a summary, for more, head over to our the full step by step guide to launching perfect Google Ads campaign.

Headlines and Descriptions

1) Give you clients a solution. Don’t repeat their problem. This is about knowing your market.

Example: Search: “Sell my car” -> Ad Headline: “We will buy your car”

2) Use numbers but not exact numbers.

3) Include price, promotions, sales, exclusive offers, reviews as long as they are true

4) Too cheap can seem too cheap to be true.. Or fake!

5) Don’t use unproved superlatives in your Google Ads but if it’s legitimate and verifiable then use them

6) Don’t talk about you, only about what you can do to help

7) Appeal to Users’ Sense of Entitlement : Address your audience: You/Your : make it personal > we will protect your best interests (divorce lawyer).

8) Try and create emotion: Positive: hopefulness, relief, and the feeling of being liked or admired by others Negative: avoid going to jail + Don’t lose your dog / Dog tags it’s the law!

9) Remove objections: List common objections to your service and address those preemptively in your ad copy.

10) Highlight what makes your company unique. Legitimacy. Social proof. How many items have you sold? How many people came to your event?

11) Use a registered or trademark symbol in your ads

12) Use offline sales psychology tactics: scarcity, urgency, interest, motivation and triggers

13) Most people make decisions based on the Google Ads headlines… put your efforts in headlines

14) Use all the space: put most important copy at the beginning

15) Unique selling point: why are you different?

16) Don’t forget your call to action (CTA): Start your call to action with a strong verb – something like “Get,” “Save,” “Build,” or “Join.”

17) Focus on benefits if you are offering a new service or product.

18) Focus on features if your product or service is already known. You need to show how you are different.

19) On mobile: if you have text/call/location then make sure you use these extensions.

Don’t forget your display Url

20) Display URL: put main keyword + heavy call to action

It’s not just about Google Ads!

Optimising your Ads is just one part of the magic combo: Keywords + Ads + Experience. You will only start performing well with Google advertising when you work on these 3 elements together.

Think of each keyword searched by users as a different state of mind. And this mindset could generate a completely different reaction when they land on your website.

21) Add at least 2 ads in each adgroup

22) Don’t forget sitelinks

23) Don’t forget you callouts

24) Create 1 dedicated landing page for each ad

25) Align ad copy with your landing page

26) Make sure your landing page is appropriate and connected to you ad. Your landing page should be an extended version of your ad. Mess it up and you ad relevance will go down and cost per click will go up.

Optional Google Ads

27)If you can go local, go local!

Add Google Analytics To Your Website In 8 Easy Steps?

Google analytics is a really cool and free tool that allows you to track the audience of your website. You’ll gain access lots of interesting statistics such as:

– who is on my website right now and who came to visit in the past?
– are these visitors looking at my website on desktop or mobile?
– where do I get my site traffic from?
– which type of traffic converted into a lead or a sale

These statistics are key! If you’re not tracking anything, you will not have a benchmark to know if you’re growing. You’ll miss tons of really cool insights. And seeing progress is also quite fun to look at every morning.

Installing Google Analytics to your website can feel quite technical. And looking at your Analytics dashboard for the very first time is overwhelming. This guide will try and solve both of these issues, taking you on a screen by screen journey to tracking your first visitors!

Step 1 – Opening a Google analytics account

Head to:

open google analytics

From here simply click on “start for free” blue button in the top right of the page. From here, you’ll have the option to sign in to your Google account or Create a completely new Google account.

create a google account

You’ll then arrive at the Google Analytics welcome page. Simply click on “Start Measuring” on the blue button.

welcome to google analytics

That’s it, you’re in! Now it’s time to setup your account.

Step 2 – Create your account

The 1st field to fill in is “Account Name”. This can be your business name, or the name of your website. In each account you can track several websites and you are also able to have several accounts.

create your analytics account

Let’s keep things simple here, I’d recommend putting your website name.

Once you scroll down Google will ask you to opt in to a few data sharing options. This is all quite standard and unless you are working on something of high level secrecy, I don’t see any reason not to work with Google on this. The more you share data with Google, the more Google will be able to help you grow and monetise your assets.

sharing data with google

Step 3 – What do you want to measure?

Next you’ll be asked what kind of data you’re measuring? As this is a guide about website analytics, just go ahead and “Web”.

measure web or app

Step 4 – Property setup

As explained above, each account can have several websites. Google analytics calls a website a property. In this section you’ll be asked to add your website name, url (don’t forget to choose the appropriate http or https), industry category and timezone.

google analytics property

Once you click on create you’ll be sent to a terms and conditions page. Yep, even Google has to follow the new GDPR rules 😉

google gdpr

Step 5 – Google analytics tracking code

This is when things get exciting and slightly scary! The next page shows your Tracking ID as well as your Global Site Tag (gtag.js). These are bits of code that you should add to your website to start tracking your visitors. This looks a lot more scary than it actually is. Simply go to the next step and you’ll see for yourself.

analytics tracking id

Step 6 – Adding the Google Analytics code to your website

Leave your Google analytics page open and login to the backend of your WordPress website.

Quick note: our guides are dedicated to building a website on WordPress. However simply add a comment below if you’d like help with your analytics setup in other environments.

Back to WordPress admin. It’s completely possible to hard code analytics into the theme of your website. I prefer to keep things simple and include the code with a very easy and free to use plugin.

Menu > Plugin > Add New

add new google analytics plugin

Search for GA Google Analytics

ga google analytics

Install and activate the plugin. Then head to your installed plugins and scroll down to GA Google Analytics and click on settings

Menu > Plugin > Installed plugins

google analytics settings

This plugin offers some general information and guidelines. You jump directly to Plugin settings:

plugin settings

Now we’re back to that scary tracking ID. Remember that tracking ID code on Google Analytics?

1- Simply insert the Tracking ID from Google analytics into your Plugin settings.
2 – Select Global Site Tag (gtag.js)
3 – Include tracking code in page head (via wp_head)

As you scroll down you’ll see other options to select and unselect. It’s important to know that by default, you will not be tracking visits from users that are logged in to your wordpress. It’s the idea that you, editing your website for 8 hours a day, will completely mess up your real page counts. At a later stage however, you may want to create user generated content and accounts. So, don’t select anything now, but just remember that this is where you change the settings and start tracking logged in movements if you need it.

disable tracking

Click on “Save Changes”

Step 7 – Verify that Google Analytics is set up correctly

There are few extensions you can use to check this. But again let’s keep it simple:

Head to your homepage
Right click on your page
View page source
Ctrl + F5 and search for gtag

verify google analytics

gtag code

If you see the tag, fantastic you’re all setup !!

If you don’t see the gtag code it’s probably because of your cache. This could be browser cache or wordpress cache.

7 – 1 Check browser cache

Open a new incognito window on your browser
Right click on your page
View page source
Ctrl + F5 and search for gtag

7 – 2 Check wordpress cache

If this still doesn’t work, you may have installed a wordpress cache plugin. There are hundreds of cache plugins available so if you’ve already installed one I’m hoping you know how to delete the cache for this plugin. But just add a comment at the bottom of this page if you’re stuck.

Step 8 – Time to spy on your 1st visitor on Google Analytics

Head back to analytics or follow this link:


Google Analytics Dashboard > Left menu > Real time > Overview

real time visitor on google analytics

And there you have it, you should see the number of visitors on your site right now at this exact moment!

If this is a new site, you should at least see 1 live visitor and that’s you! 😉

You can also open your website on your mobile and then suddenly you’ll see 2 visitors. 1 on desktop and 1 on mobile. Still you!!!

I hope this Google analytics setup went well for you. It will give you access to so many interesting data points. And most of the time, analytics is the first step towards becoming completely addicted to your growth stats. So have fun discovering your new dashboard.

And remember that if you get stuck at any step during this guide, simply add a message in the comment section below and we should get back to you really quickly.

You can also checkout all of our other free Google guides here

Manage Your Clients With The Best CRM Software 🚀

Too many clients should be a good thing but it all can quickly become quite messy. A good CRM software will help you keep track of who needs to be called next. The best CRMs will be fully integrated into every step of your activity. 

In the early stages of a startup, the sales process generally go like this:

You get a few leads that you call immediately. The leads don’t convert straight away but you put a note on your files to call them back later. Then you call a few more leads and a few more.. you think you are on top of things. But at the end of the year, when you look at the numbers, you start crying! You don’t understand why your conversion rates are so low???

Maybe all you need is to install a CRM software?

CRM means customer relationship manager. It’s a piece of software that allows you to track the progress of sales in your organisation.

Now CRMs used to simply be a glorified spreadsheet where you would list who you called and set a time slot in your calendar to call them back later. And to be honest, if you doing that, it’s already a better setup than most businesses. But it’s definitely not enough.

CRMs have now become experts at lead nurturing. And nurturing is how you transform a basic lead into a paying client.

How do CRMs nurture prospects?

A sales process starts with a lead, a first point of contact between you and your potential client. This lead can be an email, a phone call, an exchange of business cards, a form or even a text message. 

However the source of a lead has become just as important. The expectations of a prospect that sends an email after a physical meeting at an event are completely different from a prospect who sends an email after seeing your ad on Google. 

There are now so many lead sources and so many lead formats that manually tailoring your sales process has become impossible. Add to that ever shortening client attention span and nurturing your leads properly becomes key to any sales operation.

This is where the best CRMs come in!

Automate your whole sales business in a few clicks

Not only does this software allow you to track your sales process reminding your sales team to keep the client relationship solid. But it now gives you automation tools to streamline your process without manual input.

You simply define the stages of your sales process and as soon as your prospect goes from one stage to the next, you can create automatic events that trigger actions that will nurture your client until they are ready to buy.

Automation example 1

If a prospect fills in a form on your website – trigger the actions:

Send prospect to dashboard to simulate quote

+ Send notification to sales team to call prospect

+ Send interactive brochure to prospect by email

Automation example 2

If prospect goes from “Call 1” to “Answer machine” – trigger the actions:

Send automatic email

+ Send automatic text message

+ Add prospect to calendar for a call in 14 business hours

You can also link other software such as calling apps to track speed of calling efficiency.  Or accounting software to automatically send quotes and track payments.

CRMs are now really affordable and you’ll definitely see a transformation in your business once you start structuring your sales. It also creates a good environment for your team. Each employee will save time on admin and be able to focus on building quality relationships with their clients.

You can head over to our CRM software comparison to find the software that is most suited for you. Most CRMs offer a free trial version so don’t hesitate to plan a demo with 1 or 2 of them.

Where To Post Your Job Ads Online?👩🏻‍🚀

As a startup, using a job board to recruit is a good way to test your business pitch, understand the different players in your market and keep costs as low as possible. Freeads tend to be irregular in quality. A budget of £300/recruit and some of your quality time should get you there!

Job BoardWebsitePrice AdPrice Featured Ad
Total Jobshttps://www.totaljobs.com/£99.00£149.00
Monster Jobshttps://www.monster.co.uk/£130.00£345.00
Guardian Jobshttps://jobs.theguardian.com/£750.00£850.00
Work In Startupshttps://workinstartups.com/job-board/jobs/salesFree£99.00

Coworking Spaces in Brixton, London

Cool Brixton has got some exciting workspaces including the sexy Piano House and London’s largest affordable workspace (3 Space International House).

Co-WorkingWebsiteLocationPostcodeTypePrice Hot DeskPrice DedicaedPrivate desk (6 people)SectorDistance from Me
Impact Brixtonhttps://impactbrixton.comBrixtonSW98PQSocial Co-Working294/mo348/mo
Piano Househttps://www.pianohousebrixton.co.uk/BrixtonSW98DJCo-Working + Private office19min
MeanWhile Spacehttps://www.meanwhilespace.com/single-post/Co-Working-and-office-space-in-BrixtonBrixtonSE17AECo-Working135/mo
Caya Clubhttp://www.cayaclub.com/BrixtonSE98QHCo-Working / Coffee shop15/day
465 Brixtonhttp://www.465brixton.com/BrixtonSE98HLCo-Working19min
3 Space Internationalhttp://3spaceinternational.co.uk/BrixtonSW97QDCo-Working225/mo1350/mo26min

Co-Working Spaces in Waterloo, London

Waterloo has been in the middle of a giant regeneration project for years now. It has become much more than just the London Eye and its Aquarium. You can now even get some work done! A few non-traditional co-working spaces targeted at builders, makers, and health players is a nice change to the usual offering.

Co-WorkingWebsiteLocationPostcodeTypePrice Hot DeskPrice DedicaedPrivate desk (6 people)SectorDistance from Waterloo
Cargo Works (WorkSpace)https://www.workspace.co.uk/co-working/locations/club-workspace-cargo-worksWaterlooSE1 9PGCo-Working330/mo375/mo
Build Studioshttps://www.buildstudios.co.uk/WaterlooSE17FRCo-Working267/mo325/moBuilding industry
Uncommonhttps://uncommon.co.uk/BoroughSE14PGCo-Working249/mo449/mo2400/mo15 min
Health Foundryhttp://www.healthfoundry.org/WaterlooSE17LLCo-Working225/mo350/moHealth industry
Old Paradise Yardhttps://eatworkart.com/old-paradise-yardWaterlooSE17LGCo-Working and StudiosMakers

Co-Working Spaces in Victoria, London

WeWork, CW and Spaces… all the big co-working brands are here. Victoria station is attracting more and more businesses including good old Google. This appeal does have an effect on prices though with dedicated desks starting at £700.. ouch (but the offices do look cool!)

Co-WorkingWebsiteLocationTypePriceContract LengthMultiple AccessBrochure
Central Workinghttps://centralworking.com/locations/victoriaVictoriaCo-working
The Office Grouphttps://www.theofficegroup.com/uk/thomas-houseVictoriaCo-working375/mo
Small Workshttp://www.clear-village.org/projects/smallworksVictoriaCommunity
Landmarkhttps://www.landmarkspace.co.uk/locations/london-victoria/VictoriaOffice Co-Working
Spacemize Hotelshttps://www.spacemize.com/venues/VictoriaHotel Club
The Argyll Clubhttps://theargyllclub.comVictoriaBusiness Club500/mo12 months7 centres


Feeling lonely? Maybe you should join a Co-Working Space!