Game-Changing Investment: Industry Veterans Pioneering Hyper-Personalization in Gaming
In an exciting move that promises to revolutionize the gaming landscape, industry veterans Susan and Lee Cummings have successfully secured a significant six-figure angel investment for their new venture, 10six Games. Backed by syndicates from Angels Invest Wales, PlayCap, and The Games Angels, this funding signals a strong vote of confidence in their vision for customizable gaming experiences. With the imminent release of their flagship game “YOU VS ZOMBIES,” the Cummings are set to leverage cutting-edge generative AI technology to offer unprecedented levels of personalization in gameplay.
Leading the charge for this pre-seed funding round is Huw Bishop, who has assembled a syndicate of 12 angel investors, predominantly composed of seasoned professionals from the gaming sector.
This coalition includes members of PlayCap, a global network of women investors with a focus on early-stage investments in gaming studios, further emphasizing the importance of diversity in funding. Additionally, the Development Bank of Wales has injected further support in the form of match-funding from the Wales Angel Co-Investment Fund, a program designed to bolster growth in Welsh SMEs.
With a proven track record of success, Susan and Lee Cummings are not newcomers to the gaming world. Co-founders of the celebrated Tiny Rebel Games, known for hits like Doctor Who: Legacy, they bring decades of experience to the table. Their technology aims to dissolve the constraints previously imposed by gaming design, allowing for autonomous AI-driven enhancements in player experiences. As Nick Button-Brown, a well-respected figure in the industry and newly appointed director at 10six Games, notes, "This level of customization was previously unattainable." Supported by a robust investment framework, this dynamic team is perfectly poised to make their mark on the gaming industry. Investors should keep a close eye on 10six Games as they redefine the possibilities of interactive entertainment.
Click here for a full list of 6,908+ startup investors in the UK