Bettormetrics Secures Funding to Enhance Sports Betting Analytics
Bettormetrics, a notable player in the realm of sports betting analytics, is headquartered in London, UK, and has recently completed a Series A funding round that resulted in an undisclosed amount being raised. This round of financing was bolstered by the participation of prominent investors, including Bettor Capital and Velo Partners. With these new funds, Bettormetrics aims to further enhance their sophisticated sports book analytical platform and services, as well as broaden their client base. The company, which made its debut in 2022 under the leadership of CEO Robert Urwin, is dedicated to providing cloud-based sports betting analytics solutions that leverage statistical data to uncover trends and patterns indicative of profitable behavior. This functionality ensures that their clients remain at a competitive advantage in a rapidly evolving market.
The innovative solutions offered by Bettormetrics have already found a place among several tier 1 bookmakers across the United States and Europe.
These bookmakers utilize the company's analytics to optimize the performance of their trading desks, thereby elevating their operational efficiency. Robert Urwin, speaking on the significance of their recent funding, expressed enthusiasm about collaborating with investors who are aligned with the company’s vision for data-driven sportsbook optimization. He emphasized, “Big data analytics are a game changer when it comes to identifying and removing the key repeating deficiencies in trading operations.” This commitment to harnessing data analytics differentiates Bettormetrics from its competitors in the market.
During his commentary, Urwin pointed out that many sports desks often overlook the impact that inadequate suspension tactics and poor price positioning can exert on their overall Gross Gaming Revenue (GGR). Bettormetrics caters to a clientele that consists primarily of forward-thinking, data-centric organizations eager to adopt advanced analytics as a means to gain a sustainable competitive edge. As the sports betting industry continues to evolve, Bettormetrics is poised to play a crucial role in shaping the future landscape of sportsbook operations, helping clients achieve a significant uplift in their GGR through insight-driven strategies and innovative analytical solutions.
They've invested in Bettormetrics
Get to know these Gaming investors
Click here for a full list of 6,908+ startup investors in the UK