Drest raises £15M to develop fashion styling game 2.0
Drest, a London-based mobile fashion styling game company, has successfully raised £15M in funding. The funding round was led by Graham Edwards, and the company has expressed its intention to use the funds to continue the development of its new product proposition, DREST Game 2.0. This funding will allow Drest to branch out across gaming, media, data, and ecommerce, as it prepares to roll-out a metaverse-enabled version of its current product for global use. The company is striving to become the leading creative platform for fashion, entertainment, and lifestyle gamification.
Drest CEO, Lisa Bridgett, has successfully merged the creative worlds of luxury fashion, beauty, and lifestyle with the possibilities of the metaverse.
The game offers players the chance to showcase and improve their styling talent using the latest luxury fashion and beauty collections to style avatars. Drest platform is a space for user-generated content and creates a digital fashion assortment provided by Farfetch, along with brands directly, allowing players to discover, style, and shop the latest collections. This combination of gamification and brand marketing partnership opportunities allows stakeholders to access new and engaged audiences.
Since its launch in 2019, DREST has recorded 250% YoY user growth, with direct partnerships established with over 260 brands, including Breitling, Cartier, Fendi, Gucci, Prada, and Valentino. Further plans include scaling the platform through the developer ecosystem, marketing channels, and strategic revenue streams. Additionally, Research & Development for additional games within the web3 and lifestyle space are being explored and will be entering a 18-month phase. Overall, Drest appears to be well-positioned to cater to a target audience that desires to explore and express their fashion creativity and identity in the digital realm.
Click here for a full list of 6,908+ startup investors in the UK