The Insights Family secures £5.6 million investment from BGF
On 25th January 2024, The Insights Family, a global leader in kids, parents, and family market intelligence based in Manchester, announced a significant £5.6 million investment round. The investment is led by BGF, one of the largest and most experienced growth capital investors in the UK and Ireland. BGF has invested £5 million in the business, with additional participation from DSW Ventures, the venture capital arm of Dow Schofield Watts. This investment marks a pivotal step for The Insights Family, which was established in 2017 by founder Nick Richardson.
The Insights Family has revolutionized how global brands and organizations understand the behaviors of young people and their families.
Through its market-leading platform, the company provides real-time insights and trends that enable customers to tailor their marketing strategies and make more effective decisions. With a client base spanning six continents and 22 countries, including industry giants like LEGO, Mattel, Nike, and Warner Bros, The Insights Family stands out for its innovative approach to market intelligence.
The support and backing of BGF will greatly accelerate all aspects of The Insights Family's business, helping them firmly establish themselves as the global leader in the next generation of market intelligence. The company is excited to have the experience and expertise of BGF as they work towards reaching this goal. The CEO of The Insights Family, Tom Williams, expressed pride in being a trusted partner to customers worldwide and looks forward to amplifying their growth in 2024 with the strategic and financial support from BGF.
The investment from BGF was spearheaded by Rhys Davenport and Courtney Walker from BGF's North West team. They emphasized that The Insights Family has become a global authority in market intelligence for kids, teens, parents, and families. They are thrilled to support another outstanding North West business and are excited to collaborate with the team as they enter this next phase of growth. In addition to the investment news, The Insights Family will be releasing their highly anticipated Future Forecast 2024 report, which makes 10 predictions for the coming year. Interested individuals can register for a first look at the report on The Insights Family's website.
About The Insights Family:
The Insights Family was founded in 2017 by Nick Richardson. With over 2.3 million kids and parents surveyed and over 2.7 billion data points collected to date, The Insights Family is a global authority in Market Intelligence across the entire family ecosystem. Their leading data provides powerful insights and trends for global brands and organizations, enabling them to tailor strategies and drive more effective decisions. With a presence in 22 countries and customers across 6 continents, The Insights Family has a truly global footprint.
About BGF:
BGF was established in 2011 and has since invested £3.9 billion in over 560 companies, making it the most active investor in the UK. BGF operates as a minority, non-controlling equity partner with a patient outlook on investments, aligning its goals with the management teams it supports. The company invests in growing businesses in the UK and Ireland through its network of 15 offices.
About DSW Ventures:
DSW Ventures made its first investment in 2018 and focuses on early-stage scale-up businesses that require venture funding of over £100,000 on a SEIS or EIS basis. DSW Ventures is part of the Dow Schofield Watts Group and is a partner in British Business Investments' Regional Angels Programme, which aims to reduce regional imbalances in access to early-stage equity finance for smaller businesses across the UK.
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