Basket: Thriving Start-Up Revolutionizing Global Online Shopping
The global online shopping landscape is experiencing significant growth, making it an opportune time for start-ups like Basket to thrive. This start-up, which has already gained traction in the UK market, is on the verge of expanding globally. With an impressive funding of £4.5M raised so far, including a recent £2.5M seed funding round led by Lightbank ventures, Basket is poised for success. This funding will be utilized to enter new markets, enhance product features, strengthen retailer and publisher relationships, and launch an innovative brand and marketing strategy.
Basket has garnered support from a prestigious group of investors, including notable names such as Eric Lefkofsky and Brad Keywell, the founders of Lightbank ventures.
Other prominent investors include Dan Cobley, Justine Roberts, Rob Small, and Harry Hugo. These investors recognize the immense potential of Basket in disrupting the global online shopping space, as highlighted by Basket's title of 'the next UK unicorn' by Brewdog founder James Watt. The start-up has also received the £250K prize from a pitch contest hosted by Crowdcude and James Watt. Additionally, Jonathan Quinn, an angel investor and entrepreneur with experience in international payments, has been a steadfast supporter of Basket.
Since its launch, Basket has experienced rapid growth and widespread user adoption as the ultimate shopping sidekick. The app and Chrome extension platform have already helped users save £65 million by providing a streamlined and organized shopping experience. Basket's impressive user engagement, 10x higher than the average retention rate for ecommerce apps, can be attributed to its compatibility with thousands of retailers, including popular brands like Adidas, Argos, and Amazon. The start-up's future plans involve further refining its product suite for retailers, leveraging insights from its substantial user base of 70K+.
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