FITFCK Secures £15m Investment from Powerlifting Champion
FITFCK, the leading omni-channel fitness dating brand for gym-enthusiasts, has recently announced a significant investment from European champion powerlifter Nathaniel Massiah. The investment comes at a valuation of £15m and marks a major milestone for the company. The introduction between Massiah and FITFCK was facilitated by Callum Roberts, an electrician turned fitness content creator.
Callum Roberts, who spent several years working as an electrician, made the decision to pursue a career change when he realized the need for something different.
With his natural sales abilities and knack for building relationships, Roberts ventured into the online space as an online sales coach. Simultaneously, his passion for fitness led him to become a content creator in the fitness industry. It was this passion that ultimately brought him to FITFCK, the leading fitness dating brand.
Roberts' journey serves as inspiration for aspiring entrepreneurs. After putting in the hard work and dedication, he was able to leave his 9-5 job behind and become a key figure in FITFCK. His involvement played a crucial role in securing a significant investment for the company at a valuation of £15m. Through Roberts' introduction, FITFCK welcomed Nathaniel Massiah, a European powerlifting champion, as their first major investor in the A Round syndicate.
Nathaniel Massiah is not only a powerhouse in the fitness space, but also a well-known content creator with a large following and sponsorships from top fitness brands. At just 21 years old, Massiah's unique fitness content and 1-1 coaching opportunities have garnered attention and admiration. Massiah expressed his excitement about joining the FITFCK journey and the potential for future achievements in the fitness community. Roberts also commended Massiah's accomplishments and expressed his pride in sharing the FITFCK journey with him.
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