Unaric, a London-based builder of a Salesforce product suite, has successfully raised $35M in Seed funding. Leading the round were investors such as LocalGlobe, Concentric, FJ labs, and Atempo Growth. Other notable participants included Daniel Waterhouse, General Partner at Balderton Capital, Sujay Tyle, co-founder of unicorns Frontier Car Group & Merama, Philipp Triebel, co-founder of Sellerx, Patrick Aisher, founder of Mountain Labs, and German football player Mario Gotze. With this funding, Unaric plans to expand its operations and further enhance its development efforts.
Founded by experienced entrepreneurs James Gasteen and Neil Crawford, along with Peter Lindholm, founder of Frontier Car Group, and former M&A banker Moritz Birke, Unaric is leveraging an acquisition strategy to build a suite of apps on the Salesforce platform. By combining various single point solutions, the company aims to create industry or function-specific product suites that can significantly enhance the Salesforce experience for enterprises. Unaric plans to acquire 30-40 companies over the next three years to achieve this goal.
In an exciting development, Unaric has already announced its first deal in which London-based Salesforce module Bolt will join its portfolio.
With a customer base of over 1000, Bolt's addition to Unaric's suite of apps is expected to further bolster the company's position in the market. This strategic acquisition showcases Unaric's commitment to expanding its product offerings and providing enterprises with the technology they need to optimize their Salesforce experience.
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