Virtue Drinks Secures £2 Million in Funding
Virtue Drinks, an innovative provider of clean energy beverages based in London, UK, has successfully raised an impressive £2 million in funding. Among the notable backers contributing to this initiative are James Watt, the co-founder of the renowned beer company BrewDog, and Eberechi Eze, a prominent Premier League footballer who represents England on the international stage. This recent funding round has elevated the total capital raised by Virtue Drinks to over £5 million, marking a significant milestone in the company's growth and development journey.
Under the leadership of CEO and Founder Rahi Daneshmand, Virtue is dedicated to delivering a wholesome and organic energy source to consumers.
Each can of Virtue's energy drink contains 80 mg of natural caffeine sourced from yerba mate, ensuring that customers receive a revitalizing boost without any artificial additives. The brand prides itself on its commitment to quality, as its products are crafted from 100% natural ingredients, offering a beverage that contains zero sugar, zero calories, and absolutely nothing artificial. Currently, consumers can choose from three delightful flavors: Tropical, Peach, and Raspberry and Lime, each designed to tantalize taste buds while providing an energizing experience.
Virtue Drinks is not just focused on taste and health but is also dedicated to environmental sustainability. The company is certified as Carbon Neutral and proudly boasts vegan-friendly products. Their commitment to eco-consciousness is matched by their expanding global footprint, with their drinks available in 20 countries around the world. In the UK, Virtue is stocked by leading retailers such as Waitrose, Whole Foods Market, Ocado, and Morrisons, as well as internationally recognized chains like Casino, Carrefour, and Spinneys. With the newfound funding, Virtue Drinks plans to bolster its strategic marketing efforts, advance global distribution, and hire additional team members to further its mission of promoting healthier energy alternatives.
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