Luscid: Transforming Global Sports Sponsorships with Data-Driven Technology
Luscid, a software platform based in London, UK, is making significant strides in revolutionizing the global sports and entertainment sponsorship industry. Recently securing $1.2 million in seed funding, the platform is led by prominent angel investors, including figures like Craig Pollard, who have extensive experience in driving the success of major companies like Apple. With key brands like Accor, Santander, and Binance already on board, Luscid aims to enhance its proprietary technology and expand its market reach as it continues to grow.
The sports and entertainment sponsorship industry, valued at $100 billion, has traditionally relied heavily on personal relationships and gut instincts when allocating sponsorship budgets.
Luscid aims to change this outdated approach by empowering brands to make data-driven decisions. By providing insights based on 500,000 historic and live partnerships from the past 15 years in 80 countries, Luscid helps brands identify the most effective partnerships and achieve measurable outcomes from their investments across various genres, including soccer, rugby, cycling, cricket, and esports.
Harry Coe, CEO and Co-Founder of Luscid, emphasizes the importance of understanding customer interests, communication methods, and brand values in successful sponsorship. The support from the investor group in the latest fundraising round is seen as crucial to the platform's growth and global expansion. With a focus on leveraging data and technology to revolutionize the sponsorship industry, Luscid is poised to bring about positive change by enabling more informed, strategic decisions for brands, agencies, and rights holders.
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