1) Check where you are
For each listing search your seller rank
How to find it?
– Go to your product listing
– Scroll down to:
2) Grade your listing
This is a cool little tool to find out if you’re going in the right direction with your Amazon title optimisation:
3) Keyword research
Use Google keyword planner to find our what buyers are looking for when they think about your product.
4) Start optimising your Amazon product listing title
– Once you’ve made your keyword researched list, smartly insert the relevant keywords into your title and the rest of your product page. Remember to think about the user first > no keyword stuffing.
– Amazon allows you to use 250 characters for each title… use all of them
– First 5 words in your product title are the most important
– Write “and” instead of “&” unless it’s in the brand
– Write numbers as numerals, not words
– Units of measurements should be spelt out and not abbreviated
– Avoid putting prices, promotions, symbols in the title
Based on our estimates, a good title only impacts about 20% of a good Amazon product rank. If you want to dig deeper:
5) Check your progress
It can take a few weeks for your seller rank to increase. Make a habit of noting your modifications and regularly checking your progress.
Amazon optimisation can get very time consuming. Developers have created third party software to help you a long the way. You’ll find a non-exhaustive comparison of Amazon software here</a