AMAKA Studio Secures $2 Million Seed Funding
AMAKA Studio, a burgeoning company focused on reshaping the gig economy and enhancing the creator landscape, proudly announced the successful closure of its $2 million (£1.5 million) seed round. This impressive funding round, led by Equitane, represents a collective effort that also includes participation from esteemed partners such as Morgan Stanley Inclusive Ventures Lab, Silverbacks Holdings, and a dedicated group of angel investors. As a result of these investments, AMAKA Studio is poised to accelerate its operations and fulfill its mission of providing a robust platform for creators.
Adaora Oramah, the visionary Founder of AMAKA, emphasized the importance of this investment, stating, “This investment enables us to scale to a full proposition and technological ecosystem for creators to share content while also being commissioned for their work on the platform.
.” The capital secured from this funding round will be instrumental in propelling the company's growth, allowing AMAKA to develop and expand its platform. Key initiatives will include enhancements to existing infrastructure, bolstering Gigs and fintech features, and streamlining user experiences. The innovation does not stop there; the company is committed to integrating digital wallets and accounts, thereby providing creators with advanced payment solutions and opportunities for collaboration with brands.
Moreover, AMAKA Studio has recently launched AMAKA Gigs, an innovative platform designed to connect brands with Pan-African creators, offering a seamless process for discovery, commissioning, payment, and management of creative projects. The company also recognizes the necessity of ongoing growth and user engagement, which is why a substantive portion of the investment will be directed toward comprehensive marketing campaigns aimed at driving user acquisition, activation, and retention. As Oramah highlighted, “We aim to compensate Black and African creators for their work and address their current pain points.” With over three years of evolution, AMAKA Studio is now on a trajectory that empowers African content creators and fortifies relationships between them and brands, promising a brighter future fueled by economic impact and opportunities.
They've invested in AMAKA Studio
Get to know these Healthtech investors
Click here for a full list of 6,908+ startup investors in the UK