Bendi Secures $1.04 Million for Supply Chain Innovation
Bendi, an innovative AI-driven platform dedicated to enhancing supply chain visibility for large retailers and manufacturers, has recently announced a significant funding achievement. The company's flagship solution, known as Prism, automates risk analysis within global supply networks, enabling businesses to effectively manage and mitigate various forms of disruption and sustainability challenges. The announcement of $1.04 million (£800k) in pre-seed funding comes at a crucial time amid escalating environmental, social, and governance (ESG) pressures, necessitating companies to adapt to new regulatory frameworks in both Europe and the United States.
This successful funding round was spearheaded by Birmingham-based venture capital firm Midven, which is part of the global Future Planet Capital fund. Notably, the funding also saw participation from various investors, including Heartfelt Capital located in Berlin, Chasing Rainbows from San Francisco, as well as a select group of angel investors and Innovate UK. As the global supply chain management market heads towards a staggering valuation of $85 billion by 2033, Bendi stands at the forefront of this evolution, addressing the complexities and risks associated with global supply chains while delivering actionable insights for risk mitigation.
Bendi was co-founded in 2020 by CEO Mandeep Soor, who previously strategized for organizations such as the Boston Consulting Group and the British Business Bank; Chief Research Officer Benjamin Norsworthy, who brings extensive sustainability experience with firms like Burberry; and CTO Olivier Bacs, noted for his software development leadership at companies like CircleCl and The Economist. Soor’s personal history of witnessing her mother's challenges as an informal seamstress deeply influences her drive to provide companies with the tools necessary to enforce transparency and sustainability within their supply chains. She emphasizes that in today's intricate global market, having the right tools is not just beneficial but is swiftly becoming essential for businesses to thrive.
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