CellPoint Digital Secures $30 Million for Expansion
CellPoint Digital, a prominent provider of payment solutions based in London, UK, has successfully secured $30 million in funding, aimed at enhancing its services for the airline and travel industries. Notably, this funding round was led by Toscafund and Penta Capital, two significant players in the investment landscape. The company plans to allocate these funds towards accelerating its global expansion efforts to cater to the growing worldwide demand for its unique payment orchestration offerings. This strategic move underscores the increasing relevance of efficient payment solutions in the travel sector.
At the helm of CellPoint Digital is CEO Kristian Gjerding, who has been instrumental in steering the company towards innovation in payment solutions.
The firm specializes in providing a payment orchestration platform designed to help travel brands bolster their top-line revenue by enhancing authorization rates. This platform not only streamlines the payment experience for customers during the booking process but also ensures they are presented with their preferred payment methods, tailored to their geographic location. By empowering merchants to adopt a multi-acquirer payments model, CellPoint Digital opens new avenues for growth while utilizing intelligent routing to significantly lower transaction costs, particularly for cross-border payments.
CellPoint Digital's cutting-edge OOSD platform represents a significant leap forward in airline commerce capabilities. This advanced system facilitates the transition from outdated Passenger Service Systems (PSS) to modern offer and order architectures, enabling payment-driven offer creation and management across diverse channels. Additionally, it supports unified payment orchestration across a variety of payment methods, real-time order management, and customized data-driven personalization at scale. The company has forged strong partnerships with notable airlines and organizations, including Virgin Atlantic, Southwest, Sabre, Cebu Pacific, Avianca, and more recently, Riyadh Air, VoePass, and La Compagnie. These collaborations reflect CellPoint Digital's commitment to revolutionizing the way payments are handled in the travel industry.
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