Cerve Secures £3.5 Million to Transform Food Supply Chain
Cerve, a London-based company, is at the forefront of revolutionising the food industry with its innovative infrastructure and API solutions. By empowering organisations to create custom automations and applications, Cerve aims to transform the entire food supply chain. Recently, the company celebrated a remarkable achievement, successfully closing a £3.5 million seed funding round. This funding was led by SuperSeed, a specialist in B2B software as a service, and supported by co-investors such as Zenith, Ponderosa, and The First Thirty. With over 2,000 businesses across the UK and Europe already utilising Cerve's robust infrastructure, it has established itself as a key player in driving digital transformation in the food sector.
The mission of Cerve is to accelerate the digitisation of the global food supply chain by providing API tools that deliver standardised protocols for data exchange.
This technological advancement allows organisations to develop innovative applications that not only drive profitability and commercial growth but also enhance food security and reduce waste. Currently, the $10 trillion global food system relies heavily on outdated manual data-sharing methods, which lead to inefficiencies and a lack of visibility. In fact, it’s estimated that one-third of all food produced worldwide ends up being wasted, partially due to inadequate traceability within supply chains. Cerve tackles these pressing challenges with its advanced infrastructure that promotes seamless data integration, ultimately contributing to a more sustainable and resilient food system.
Cerve’s founders, Dan Mazig and David Walker, bring a wealth of experience to the table. Dan, a seasoned entrepreneur, has a proven track record in leading data infrastructure solutions for significant corporations and early-stage startups alike. Meanwhile, David involves himself heavily in commercial strategy, drawing from his extensive background in senior leadership roles at companies such as Barclays, Dyson, and Sky. Ferdinand Reynolds, a Principal at SuperSeed, expressed his enthusiasm about the partnership, highlighting the sophisticated and elegant solutions that Dan and David have built. With the recent influx of funding, Cerve is poised to accelerate its expansion into the UK, Europe, and North America, while simultaneously enhancing its R&D capabilities. The vision is clear: to create a world where data-driven insights solve the most critical problems surrounding food waste and security, positively impacting lives across the globe.
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