Light & Wonder Invests in Flows: Accelerating Growth and Innovation
Light & Wonder, Inc. has made a strategic investment into Flows, a leading no-code automation platform. This investment is aimed at accelerating growth and scaling up operations for Light & Wonder, a growing technology provider. Flows' advanced automation software supports businesses by simplifying integrations and ensuring operational efficiency without traditional coding. With this strategic investment, Flows is set to enter new markets and expand its operations, potentially leading to significant worldwide growth.
The collaboration between Light & Wonder and Flows has already resulted in the successful development of a new operator-funded marketing jackpots feature.
This feature adds significant value for partners and has plans for further releases in the near future. Flows recently launched a groundbreaking voice-activated tool that utilizes voice or text activations to build complex omnichannel jackpots. This tool marks a new era in software creation, combining voice technology, automation, and advanced AI language models. The partnership between Light & Wonder and Flows will further enhance the development process and lead to a faster rollout of innovative features and solutions.
CEO of Light & Wonder, Dylan Slaney, expressed excitement about investing in Flows' dynamic platform, stating that it is an essential resource for businesses in the iGaming industry and beyond. Flows' CEO, James King, also shared his enthusiasm for the partnership and the opportunities it brings for Flows and its customers. The collaboration between the two companies is expected to propel Flows towards becoming a worldwide leader in codeless automation solutions, with the support and backing of Light & Wonder.
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