Fluid Focus Secures £640,000 for Healthier Tech Engagement
In a world where screen time is increasingly scrutinized, one innovative app is paving the way for healthier digital habits. Belfast-based tech company Fluid Focus has captured the attention of investors by securing a remarkable £640,000 in funding from Co-Fund III along with a network of business angels across the UK and Europe. This new investment marks a pivotal moment for Fluid Focus as they plan to enhance their team, improve their core product, and venture into lucrative new markets, starting with the United States.
Founded by dynamic duo Glenn Stephenson and Connor Mason, Fluid Focus is revolutionizing how users engage with their devices.
The app incentivizes healthier screen time by rewarding users with ‘Fluid Coins’ for minimizing distractions and committing to productivity sessions. These coins can be redeemed for exciting rewards, ranging from weekly giveaways to charitable donations. Backed by a comprehensive research initiative involving over 2,800 students and 18 academic institutions, including insights from renowned generational theorist Dr. Paul Redmond, Fluid Focus offers critical insights into how Gen Z interacts with technology. The findings reveal that today's students spend an alarming 5.5 hours on their smartphones daily, equating to a staggering 25 years of scrolling in an average lifetime.
With this robust funding, Fluid Focus is set to scale new heights as they expand their team and establish operations in the U.S. market. Their strategy focuses on forging partnerships with academic institutions and businesses to provide valuable services aimed at enhancing productivity and overall wellbeing. Highlighting the importance of this funding round, co-founder Connor Mason stated, “The reality is the big tech companies have monetized our time and attention. Our mission is to restore individual agency, empowering people to lead healthy, intentional, and fulfilling lives.” As Jill Wilson from Clarendon Fund Managers noted, "Fluid Focus has tapped into the public’s desire for a healthy relationship with technology," making it an exciting opportunity for investors keen on funding innovative solutions for the Gen Z market. With a clear vision and significant backing, Fluid Focus is positioned to become a leader in promoting mindful tech use in today's digital landscape.
Key Terms Explained
- Funding
- The money provided by an external source in the form of investment, which is used to run, develop or expand the business.
- Business Angels
- Affluent individuals who inject capital for startups in exchange for ownership equity or convertible debt.
- Scale
- To grow the company in a manner that increases revenue significantly while keeping the cost growth at a steady rate. This term includes team expansion, product improvement and market exploration.
Frequently Asked Questions
- How much funding has Fluid Focus secured and from whom?-Fluid Focus has secured a substantial investment of £640,000 from Co-Fund III and a network of business angels throughout the UK and Europe.
- What is the intended use of the received funding by Fluid Focus?+
- What innovative solution does Fluid Focus provide to its users?+
- What market is Fluid Focus specifically targeting?+
- Why is Fluid Focus viewed as an exciting investment opportunity?+
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