Homely secures strategic pre-seed investment for property platform.
Homely, the free-to-access digital platform, has secured its first strategic pre-seed investment at a valuation in the double-digit millions. The investment comes from UST, a leading digital transformation solutions company. Homely, founded in 2021, aims to create a fairer property market for homebuyers and renters by utilizing technology and partnerships to improve their financial position and provide tailored guidance, support, and products. It works with landlords, renters, and financial institutions to increase transparency and accountability during the rental and buying process.
The funding from UST will allow Homely to complete the development of its tech platform and launch its innovative proposition to the market, including activating partnerships with established brands like insurance giant Aviva.
Homely's launch proposition includes a new way of buying property through Homely Flexible Ownership products, which connect prospective homeowners to flexible, institutional capital, providing immediate access to the housing ladder.
UST, as a leading global provider of technology and digital transformation services, brings its expertise and experience to support Homely in navigating the UK property market and delivering innovative solutions for renters and homeowners. Homely's strong leadership team, which includes founders Lewis Scott, Steven Ward, Paul Birkin, and Ellis Scott, along with a network of industry advisors, positions the company to tackle market challenges and provide industry-leading technology solutions.
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