Keel: Revolutionizing ERP with Innovative Software Solutions
In today’s rapidly evolving landscape of technology and business operations, the need for effective and adaptable software solutions has never been more critical. Recognizing the significant challenges faced by companies navigating the limitations of traditional enterprise resource planning (ERP) systems, London-based startup Keel has emerged with a promising solution. This innovative platform is designed to bridge the substantial gap between cumbersome ERP offerings and the efficiency of no-code tools. With its user-friendly interface and focus on empowering operational teams, Keel aims to streamline processes and enhance productivity for tech-enabled businesses.
Keel's recent announcement of securing $6 million (£4.
.6 million) in seed funding from prominent European investors, Earlybird and LocalGlobe, underscores the confidence the market has in its vision. The founders of Keel—Benoit Machefer, Jon Bretman, and Tom Frew—draw upon their prior experiences in the demanding environment of Echo, Europe’s fastest-growing online pharmacy. There, they faced crucial operational hurdles that standard software solutions could not adequately address. Confronted with the limitations of existing off-the-shelf tools, they self-developed solutions that enabled their team to achieve remarkable growth during the COVID-19 pandemic. Machefer reflects on the arduous experience: “Stock ordering and inventory management for medication at scale wasn’t solved by any off-the-shelf options,” demonstrating the pressing need for more tailored solutions in the operational space.
The core philosophy behind Keel is to empower operations teams by equipping them with powerful engineering practices, enabling them to take charge of their own operational software needs without relying heavily on engineering resources. Speaking about the platform's capabilities, Murvah Iqbal, CEO of early customer HIVED, emphasizes the transformative impact Keel has had on their internal tools. The platform allows organizations to adopt solutions incrementally—addressing one pain point at a time while keeping other functional third-party software intact. As teams continue to leverage Keel’s capabilities, the vision of a future where businesses can thrive without traditional ERP systems becomes increasingly realistic. This vision is not just about improving operations; it's about fostering a collaborative environment where ops teams and engineers unite to develop customized tools that truly meet the unique demands of modern businesses.
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