Location Live Secures £3.3 Million to Expand Globally
Revolutionizing Live Experiences: Location Live Secures Further Funding
In the fast-paced world of investment and innovation, securing funding is crucial for startups aiming for growth and expansion. On 28 November 2023, IW Capital, an esteemed investment house renowned for its commitment to supporting transformative businesses, announced a significant follow-on investment in Location Live. This UK-based Live Media company has carved out a unique niche with its groundbreaking online marketplace, enabling brands to find activation spaces on a global scale. With the latest funding, totaling a remarkable £3.3 million since its initial investment in 2022, Location Live is poised to amplify its international reach and enhance its platform's features and technology.
Location Live's platform, known as **lo:live**, currently showcases over 1,250 brand activation spaces across the UK and Europe.
It serves as a vital tool for leading brands in sectors like tech, fashion, luxury, and automotive, facilitating live experience-based campaigns and events. Moreover, the company boasts a dedicated team of location experts who provide tailored services for complex events, ensuring clients achieve optimal success. As the demand for innovative marketing solutions continues to surge, this investment highlights the confidence investors have in Location Live's potential to redefine how brands engage with their audiences.
Christopher Soames, Investment Director at IW Capital, expressed his enthusiasm for continuing to support Location Live, stating, “We’re very pleased to be Location Live’s choice of investor for the second time as the company seeks to grow in international markets.” This commitment speaks volumes about IW Capital’s investor relationships and its strategic vision in nurturing companies that aim to innovate and expand. Neil Jones, the Founder and CEO of Location Live, echoed this sentiment, emphasizing the significance of this funding round in capitalizing on momentous growth opportunities. As investors and startup founders alike navigate challenges and opportunities in the dynamic landscape of entrepreneurship, the partnership between IW Capital and Location Live exemplifies how effective collaboration can lead to profound success in the investment arena.
Key Terms Explained
- Securing funding
- The process of gathering financial resources, often from venture capitalists, angel investors, or crowdfunding sources, to start or sustain business operations. In this context, Location Live gets an injection of capital allowing them to grow and expand.
- Follow-on investment
- This is the additional investment made into a company following initial capital investments. IW Capital made a significant follow-on investment in Location Live, indicating their continued confidence in the business.
- Brand activation spaces
- Physical or virtual spaces where brands can engage with their audience in a more interactive manner. Location Live’s online marketplace showcases activation spaces, allowing companies to facilitate live experience-based campaigns and events.
Frequently Asked Questions
- Who has provided further funding to Location Live?-IW Capital, an esteemed investment house, has provided further funding to Location Live.
- What is the total funding received by Location Live?+
- What does the Location Live platform offer?+
- What sectors does Location Live's platform cater to?+
- What does the recent investment in Location Live signify?+
They've invested in Location Live
Get to know these startup investors
Click here for a full list of 7,526+ startup investors in the UK