Made With Intent Revolutionizes eCommerce with Personalized Segmentation Platform
MANCHESTER, 02/05/24 – Made With Intent have secured a significant investment of £1.5m to bring their innovative segmentation platform and their vision for a more personalized eCommerce experience to the market. The funding round was led by Mercuri, with support from Portfolio Ventures and existing investors Haatch. This seed funding will enable the fully remote team of 15 to advance their product development, marketing strategies, and partnership initiatives.
The concept behind Made With Intent was born out of a realization by founder David Mannheim, who identified a critical flaw in online retail strategies.
After years of focusing on enhancing conversion rates in eCommerce, Mannheim recognized that the industry's obsession with conversion metrics was hindering its growth potential. He emphasized that the traditional success metrics, such as conversion rate, were short-term, retrospective, and generic, leading to a race to the bottom in terms of customer engagement.
Made With Intent aims to revolutionize eCommerce by offering retailers a more human-centered, segmented view of their website performance. By providing a predictive targeting mechanism that adapts marketing efforts in real-time based on customer needs, the company has seen an average revenue uplift of 9.4% compared to conventional optimization strategies. The platform, which has already been leveraged by brands like Ernest Jones, Bensons for Beds, and Rapha, empowers retailers to cater to the diverse needs of customers and enhance the overall shopping experience.
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