
Magic, a London-based fitness tech startup, recently announced that it has successfully raised £1.9m in funding. Notable backers in this funding round include Fasanara Capital and SFC Capital. With this influx of capital, the company has ambitious plans to expand its operations and further develop its innovative fitness solutions.
The driving force behind Magic is CEO and co-founder Varun Bhanot.
Among their groundbreaking creations is a hologram wall mirror designed to revolutionize home workouts. This mirror incorporates cutting-edge AI technology that projects virtual coaches to guide users through exercise routines. The coaches offer valuable feedback on form, providing insights on reps, position, pace, and range of motion. Moreover, the mirror features real-time rep counting to help users stay focused during their workout sessions. It also tracks progress and calculates repetitions, assisting users in achieving their fitness goals.
This funding round has brought Magic closer to fulfilling its mission of making home workouts more engaging, efficient, and effective. By harnessing the power of AI and hologram technology, the company is poised to transform the fitness industry. With the support of investors like Fasanara Capital and SFC Capital, Magic is well-positioned to expand its reach and bring its innovative solutions to fitness enthusiasts across the globe.
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