
Naturbeads, a promising startup based in Bath, UK, is gaining traction for its innovative approach to tackling the pressing issue of microplastic pollution through the commercialization of sustainable and biodegradable cellulose ingredients. The company has successfully raised £7.8 million in Series A funding, with the financing round led by Eos Advisory. Additional investments came from MITO Tech Ventures, CDP Venture Capital, PI-NB, and Paragon Capital Management. This substantial financial backing will be pivotal for Naturbeads as it aims to enhance its technology, which has the potential to significantly mitigate the environmental impact of microplastics on a global scale.
Founded in 2018 as a prominent spinout from the prestigious University of Bath, Naturbeads has rapidly evolved, leveraging the expertise of its co-founders, CTO Professor Davide Mattia, CEO Giovanna Laudisio, and the late Professor Janet Scott.
Their pioneering cellulose microsphere technology serves as a viable alternative to conventional plastic microbeads, which are prevalent in a variety of products. Naturalbeads’ cellulose microbeads are currently undergoing rigorous testing for use in cosmetic and personal care items, as well as in paints, coatings, adhesives, packaging, and numerous other industrial and consumer applications. What sets these beads apart is their remarkable capability to biodegrade completely, all while demonstrating performance comparable to that of plastic alternatives.
The company has ambitious plans ahead, including the establishment of its first production facility in Puglia, Italy. In addition, Naturbeads is forging collaborations with a range of global manufacturers, working to integrate its cellulose microsphere ingredients into various sectors. These partnerships highlight the effectiveness of the microspheres in breaking down naturally without sacrificing product integrity or efficacy. As Naturbeads progresses, it anticipates announcing significant commercial milestones during 2025, marking an exciting chapter for the company and its mission to create a more sustainable future.
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