Nesti Secures £250K Pre-Seed For AI Outreach Videos
Nesti, a promising startup based in the United Kingdom, is making significant strides in the sales technology sector by successfully completing its pre-seed funding round ahead of schedule. The innovative platform is designed to empower sales development teams to surpass their targets through the creation of personalized outbound videos at scale. With the recent financial boost of £250,000, which was raised in an increasingly competitive funding environment and spearheaded by SFC Capital, Nesti is poised to enhance its engineering team and accelerate growth and customer support in response to the mounting demand for its groundbreaking product.
The core functionality of Nesti's product leverages advanced generative AI video models, effectively altering the outbound sales landscape.
This cutting-edge technology allows for the creation of AI replicas of sales representatives, enabling companies to produce personalized and interactive prospecting videos directly on dynamic landing pages. Feedback from Nesti's clients has been overwhelmingly positive, showcasing impressive gains such as a 65% increase in demo bookings and an astounding 300% jump in response rates. Nesti aims to revolutionize the landscape of video prospecting, similar to what Salesloft accomplished for email personalization, thus positioning itself at the forefront of sales enhancement solutions.
In a statement reflecting on the funding success, Morgan Edmondson, Co-founder and CEO of Nesti, expressed excitement over the recognition from high-caliber investors who see the potential for significant sales growth through their platform. The team at Nesti is committed to addressing the urgent need for modernization in today's commercial landscape, where sales teams are increasingly pressured to innovate amidst economic challenges. Lufie Kellett, Co-founder and CRO, emphasized the fundamental role Nesti plays in helping companies improve their outbound conversion rates, while William Fletcher, Co-founder and CPO, underscored their eagerness to expand their engineering talent to further advance the capabilities of their platform. With its distinct blend of technology and sales strategy, Nesti is set to redefine how sales teams engage with prospects, ensuring they lead the charge in the competitive arena of sales technology.
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