North AI Raises £580K: Revolutionizing Media & Entertainment Industry
North AI, a Manchester-based AI powered insights platform for the media and entertainment industry, recently announced that they have successfully raised £580K in Pre-Seed funding. This round of funding was backed by notable investors including Innovate UK and SFC Capital. The company has outlined plans to utilize the funds to further enhance their AI development capabilities, allowing streamers, producers, studios, and advertisers to make more informed decisions regarding their content. The leadership team at North AI, consisting of CEO Rishi Kapoor, Lucas Cazelli, and Oleh Kurtianyk, is dedicated to leveraging artificial intelligence to accurately predict the value of premium video content.
North AI's innovative AI model combines primary data from real audiences with their own AI model to accurately measure and predict global demand for video content.
By providing valuable insights that support streamers, studios, UGC creators, producers, and agencies throughout the entire content creation process - from pre-production to distribution and acquisition - North AI is revolutionizing how decisions are made within the film and TV sector. The company's focus on analyzing commercial risk, potential gains, and marketability of both existing and upcoming titles demonstrates their commitment to driving success within the industry.
In addition to their current offerings, North AI has plans to expand further into the advertising space, offering their predictive analytics and insights to help advertisers make data-driven decisions. By expanding their reach into the advertising sector, North AI aims to provide valuable tools and solutions that will optimize advertising campaigns and drive more effective results. With a strong leadership team at the helm and a clear vision for the future, North AI is poised to continue making a significant impact on the media and entertainment industry.
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