Ometria Secures £8M Funding to Enhance Retail AI Platform
Ometria, a London and NYC-based provider of a customer data and experience platform (CDXP), recently secured £8M in funding from CIBC Innovation Banking. This financial injection will be utilized to further enhance and expand the retail-specific AI capabilities of Ometria's platform. Since its inception in 2013, Ometria has been led by Ivan Mazour, its CEO and Founder, who has played a pivotal role in its growth and success. This Customer Data and Experience Platform is specifically tailored for retail, and it boasts an impressive clientele of over 200 global clients, including renowned brands like Steve Madden, Hotel Chocolat, Sephora UK, Brooklinen, and Fred Perry. Notably, Ometria has managed to raise a substantial amount of capital, with over $70m secured from various venture capital funds such as InfraVia, Octopus Ventures, and Bright Pixel.
With its extensive experience and expertise in the industry, Ometria's objective is to empower retail marketers to achieve customer-centric growth at an accelerated pace.
By utilizing its CDXP, retail companies can effectively leverage customer data to enhance their marketing strategies and ultimately improve customer experiences. The platform's advanced AI capabilities provide valuable insights and predictive analytics, enabling businesses to better understand their customers' preferences, behaviors, and buying patterns. This comprehensive understanding allows retailers to deliver personalized and targeted marketing campaigns, resulting in higher customer engagement, satisfaction, and ultimately, increased sales.
The funding received from CIBC Innovation Banking will enable Ometria to further develop its retail-focused AI capabilities. By investing in research and development, the company aims to continuously innovate its CDXP platform, ensuring it remains at the forefront of technological advancements in the retail industry. Ometria's dedication to providing cutting-edge solutions will undoubtedly solidify its position as a leading player in the customer data and experience platform sector. With its expanding client base and growing reputation, Ometria is poised to shape the future of retail marketing and drive customer-centric growth for businesses worldwide.
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