Pimentae Secures £1.5 Million for Tequila Cocktails
In the rapidly evolving world of ready-to-drink (RTD) beverages, one startup is shaking up the market with its innovative tequila cocktails. Pimentae, the London-based brand founded by Alice Parmiter and Wynter Karo, recently secured an impressive £1.5 million in funding, positioning itself as a formidable player in the cocktail arena. Investors recognize the potential for growth, as the company aims to redefine how consumers experience bar-quality drinks in convenient formats.
This latest funding round was spearheaded by FIGR Ventures, with valuable participation from Revenge Capital, Solo Investments, and notable entrepreneurs Poonam Gupta OBE and Puneet Gupta OBE. The capital injection will be instrumental in accelerating Pimentae's expansion plans, which include increasing its retail presence across renowned outlets like Waitrose, John Lewis, and Ocado. The brand is not only focusing on growth within the UK market but also setting its sights on a European rollout by 2025, illustrating its ambitious vision for international reach.
Pimentae has already raised a total of £2.5 million to date, demonstrating a strong foundation for future progress. With an ambitious plan to enhance brand activations and digital marketing strategies, the company is poised to capture the attention of both consumers and investors alike. As it ventures into the travel retail sector and secures more grocery listings, Pimentae is making a case for why it should be on the radar of those looking to invest in the booming beverage industry.
Key Terms Explained
- Funding
- Funds provided by investors or lenders to start up or expand a business, often in exchange for equity or interest.
- Expansion Plans
- A strategy designed for growth or extension of a business, including entering new markets, increasing production, or broadening the product range.
- Investors
- Individuals or firms who provide capital to firms in exchange for financial return, typically in the form of shares, bonds, or equity.
Frequently Asked Questions
- Who are the founders of Pimentae?-Pimentae was founded by Alice Parmiter and Wynter Karo.
- How much funding has Pimentae recently secured?+
- What is the total amount raised by Pimentae to date?+
- Who led the latest funding round for Pimentae?+
- What are Pimentae's expansion plans?+
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