Purple Dot Raises $10M for Pre-Commerce E-Commerce Platform
Purple Dot, a London, UK-based provider of an e-commerce pre-order and waitlist platform, recently announced that it has raised $10M in Series A funding. This funding round was led by OpenOcean, with participation from Commerce Ventures and existing investors such as Unusual Ventures, Connect Ventures, Moxxie Ventures, and Paul Forster, former CEO and co-founder of Indeed. The company plans to utilize the funds to further develop its platform and expand its services to more brands across various industries, aiming to redefine the way e-commerce functions.
Under the leadership of CEO Madeline Parra, Purple Dot offers a Pre-commerce platform that enables brands and retailers to sell products even before they physically arrive at the warehouse.
By empowering brands to sell early and with confidence, the platform addresses the critical issue of unsold inventory, which benefits businesses, consumers, and the environment. The system seamlessly integrates with existing eCommerce infrastructure, providing a user-friendly experience for merchants and their customers. Purple Dot works with hundreds of brands, including fast-growing fashion firm Oh Polly, Lando Norris, Goorin Bros, Astrid and Miyu, and Sachin & Babi, processing millions of dollars in transactions each month.
The company currently has a team of 15 employees located in various offices in London and Charlotte, NC, USA. Madeline Parra shared her thoughts on the recent funding, stating: “At Purple Dot, we are committed to creating a world where every manufactured product is sold. The conventional e-commerce model often leaves brands waiting for stock to physically arrive before they can begin selling, resulting in missed sales opportunities and excess inventory. We believe that the future of innovation lies in the period before stock arrives, enabling brands to sell inventory from anywhere in the world. Our pre-commerce platform empowers brands to take control of their sales timelines and maximize their revenue potential. We are excited to have the support of our investors as we continue to expand and help brands transform their e-commerce strategies."
They've invested in Purple Dot
Get to know these startup investors
| # | Investor | Sector | Stage | Activity | Team | Connect |
|---|---|---|---|---|---|---|
1 |  OpenOcean | 3 investment(s) investment(s) | more info | |||
2 |  Commerce Ventures | 3 investment(s) investment(s) | 5 contacts contacts | |||
3 |  Unusual Ventures | 4 investment(s) investment(s) | more info | |||
4 |  Connect Ventures | 9 investment(s) investment(s) | more info | |||
5 |  Moxxie Ventures | 1 investment(s) investment(s) | more info |
Click here for a full list of 6,908+ startup investors in the UK