Reform RX Raises $5.1 Million for Pilates Innovation
Reform RX, a pioneering company based in Belfast, Northern Ireland, has successfully raised $5.1 million in funding, signifying a substantial endorsement of its innovative approach to Pilates. The funding round was led by Clarendon Fund Managers, an equity fund manager associated with the Investment Fund for Northern Ireland. This financial boost will enable Reform RX to expedite its expansion plans significantly. The company aims to further develop its already patented technology, enhancing the personalization of Pilates routines and fostering a stronger mind-body connection, ultimately delivering a more holistic user experience for its clients.
Founded by Yvette McGaffin and Neal McGaffin, Reform RX stands at the forefront of the connected fitness movement by offering Pilates reformers that provide users with the ability to participate in streamed on-demand classes.
The equipment seamlessly integrates with wearable devices, enabling users to track and receive insightful workout metrics. This versatility allows the reformers to be utilized in various environments, including boutique Pilates studios, gyms, hotels, corporate venues, and even directly to consumers at home. By positioning their product in diverse settings, Reform RX caters to a wide audience ready to enhance their fitness journeys.
Remarkably, Reform RX generated $1 million in revenue within just two weeks following its launch, a testament to the high demand for its innovative products. Furthermore, the company's initial product line was completely sold out during the first quarter of 2023. In addition to its online presence, Reform RX also operates a boutique reformer studio in Corona Del Mar, Newport Beach, CA, where customers can experience their offerings in a professional setting. The company's reformers are now available in 13 countries and can be shipped worldwide, allowing users from various locations to benefit from their state-of-the-art fitness technology.
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