
RevvedUp, a pioneering software-as-a-service platform headquartered in London, UK, has recently made headlines by successfully raising £850k in a pre-seed funding round. This impressive financial backing was primarily led by Salica Investments and saw additional participation from Tanzanite Capital and various angel investors. The announcement came on September 19, 2024, and marks a significant milestone for the company, which aims to transform the landscape of prospect engagement through innovative artificial intelligence and automation technologies. This funding will empower RevvedUp to expand its capabilities and reach, solidifying its position in the rapidly evolving B2B marketing arena.
The brains behind RevvedUp are co-founders Mark Walker and Mitch Nick, who have both amassed substantial experience in their respective fields.
Mark Walker brings 17 years of leadership in commercial roles, having held significant positions in notable scaleups such as Eventbrite and Pion (formerly Student Beans). Mitch Nick, on the other hand, started his career with a strong foundation at Deloitte, where he implemented complex customer relationship management systems, before honing his coding skills and assisting numerous startups in launching their products. Together, they are spearheading a solution tailored for revenue teams aiming to engage prospects effectively and efficiently, particularly in a marketplace where only 3% of buyers may be in-market at any given time.
RevvedUp's platform leverages AI to conduct in-depth, customized research on accounts and prospects, generating unique insights that are transformed into tailored content. This content is designed to resonate with potential buyers at every stage of their purchasing journey. The seamless integration of this content into existing distribution channels—such as emails, LinkedIn posts, and landing pages—enhances its efficacy. As Mark Walker stated, the funding will accelerate product development, allowing RevvedUp to scale account-based marketing (ABM) solutions for a broader audience. With over a dozen clients already secured since its launch in early 2024, RevvedUp is poised to disrupt the market further, tapping into the vast potential for generating engagement and revenue in the B2B sector.
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