Seat Unique secures investment from The Players Fund.
Seat Unique, the innovative premium ticketing and hospitality platform, has recently secured investment from The Players Fund, the UK's first athlete-led venture capital firm. The Players Fund, founded by elite sportspeople including Ben Stokes, Dame Jessica Ennis-Hill, and Chris Smalling, is dedicated to bridging the gap between athletes' off-field lives and entrepreneurial endeavors. This investment from The Players Fund allows athlete investors to participate in one of Europe's fastest-growing startups, solidifying Seat Unique's position as a leading platform in the premium ticketing industry.
The funding from The Players Fund comes on the heels of Seat Unique's series of high-profile partnerships across the sports and live event spaces.
Collaborations with Burnley FC, York Racecourse, Jacksonville Jaguars UK, and Lancashire Cricket, among others, have showcased Seat Unique's ability to connect venues, clubs, promoters, and fans in a safe and guaranteed online space. With renowned brand ambassadors and notable investors on board, Seat Unique continues to fuel the experience economy and create unforgettable memories for fans.
Founded in 2019 by CEO Robin Sherry, Seat Unique provides fans with unparalleled access to premium tickets and hospitality for live events across the UK. By blending technology seamlessly and addressing key challenges associated with ticket access, Seat Unique has become a go-to platform for fans looking for unique experiences. The partnership with The Players Fund opens up new avenues for Seat Unique to tap into new markets, increase brand visibility, and provide unparalleled experiences for fans, solidifying its position as an industry leader.
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