Shackle Group secures £12 million funding for hotel revolution
Shackle Group (Shackle), a leading guest-centered platform for hotels and hospitality firms, has secured a £12 million Series A funding round led by Silverstripe Investment Management Limited. Other notable investors include Frontline Ventures, Guillaume Pousaz (Founder of Checkout.com), and Brad Bao (Founder of Lime). The funding will help Shackle revolutionize the hotel industry by digitalizing the entire guest journey, reducing check-in times to just 90 seconds and providing a seamless experience for guests.
Shackle aims to eradicate the long queues and time-consuming processes associated with traditional hotel check-ins.
By integrating with existing hotel systems, the platform allows guests to download the Shackle app and have complete control over their stay, from pre-arrival to check-out. The app enables guests to check-in, open their room doors, order room service, and make payments effortlessly. With a centralized solution, hotel owners can track guest activity, reduce fraud, simplify payments, and engage with customers more effectively.
Founded by Mark Abraham in February 2020, Shackle has experienced rapid growth in just three years, expanding its operations across five countries and employing 23 people. The platform is already being used by hotels in the United States, the UK, and the UAE. With the Series A funding, Shackle aims to further enhance the customer experience, create a global travel platform, and shape the future of the hotel industry.
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