London-based Swallow Raises $1 Million for Financial Pricing Platform
Swallow, a London-based provider of a financial pricing platform, recently announced that it has raised $1 million in funding. The investment round was led by Connect Ventures and Jigsaw VC. The company plans to utilize the funds to accelerate its product development, acquire new customers, and further expand its business development efforts.
Established in 2022 by Callum Rimmer, Swallow offers a no-code Software as a Service (SaaS) platform that allows users to create and manage pricing models without requiring any software development expertise.
The platform empowers professionals to take ownership of their pricing operations, enabling them to easily make changes to pricing models and quickly serve them to customers. With Swallow, pricing model adjustments can be completed within minutes, providing users with the confidence they need to deliver accurate and timely pricing information to their clients.
Prior to founding Swallow, Callum Rimmer had already gained significant experience in the business world. In 2016, he co-founded By Miles, a UK-based startup specializing in usage-based car insurance. By Miles found success and was subsequently acquired by Direct Line Group in April 2023. Rimmer's professional background also includes positions at reputable institutions such as Goldman Sachs, Deutsche Bank, Orange, and Tesco.
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