
Swap, a London-based e-commerce operating system, recently announced a successful Series A funding round, securing $9M in investment. The funding was led by QED Investors, with participation from Cherry Ventures, 9900 Capital, 2100 Ventures, and Ed Hallen, the Co-Founder of Klaviyo. This influx of capital will enable Swap to launch Swap Global, a new platform designed to unlock new markets through advanced shipping solutions and automated tax processes, as well as to expand its reach across the UK, Europe, and the U.S.
Founded in 2022 by Sam Atkinson and Zach Bailet, Swap offers a comprehensive e-commerce operating system that streamlines operations for direct-to-consumer brands.
By focusing on improving key pain points such as shipping, package protection, returns, and cross-border logistics, Swap aims to simplify the technology stack for DTC brands. With a growing roster of partnerships with leading brands like PANGAIA, Retrofete, and Hill House Home, Swap has quickly established itself as a trusted solution for brands looking to optimize their online sales operations.
The company's ambitious growth plans include expanding its marketing and sales teams, as well as enhancing its global footprint with cutting-edge technologies in DDP shipping, tax remittance, and customs clearance. By providing end-to-end support for direct-to-consumer brands, Swap is positioning itself as a key player in the rapidly evolving e-commerce landscape. With a strong foundation and a dedicated team, Swap is poised for continued success and innovation in the e-commerce sector.
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