Untamed Secures £10M Funding for Cat Food Subscription
Untamed Unleashes £10M Funding for Innovative Cat Food Subscription Service! In a bold move to revolutionize the pet food industry, Untamed, the London-based subscription cat food brand, secured an impressive £10M in Series B funding. This significant investment was led by Coefficient Capital, along with pivotal contributions from Five Seasons Ventures and Redrice. As part of this funding round, Coefficient Capital’s Andrew Goletka will take a seat on Untamed’s board, bringing valuable expertise to the table as the company aims to expand its market footprint.
This latest funding raise elevates Untamed’s total funding to a remarkable £23M, reflecting its rapid growth and popularity since its inception.
The company had initially gathered £3M in pre-seed and seed funding between 2020 and 2022, followed by a successful £5M Series A in March 2023, further supplemented by an additional £5M in May 2024. This trajectory of investment emphasizes the rising interest from investors looking to capitalize on innovative solutions within the pet industry, underscoring the lucrative potential that resonates with pet owners eager for quality products.
Founded by visionary entrepreneurs Ben Spicer, Lenny Cordell, and Marco Pacifici, Untamed has carved out a niche as a direct-to-consumer subscription service that delivers tailored meals for cats throughout the UK. Their unique approach allows cat owners to fill out a brief questionnaire on the company’s user-friendly website, providing insights into their cat’s age, dietary preferences, and eating habits. This data-driven model enables Untamed to create customized boxes of premium wet food, tailored precisely to each feline's needs. As an added feather in its cap, Untamed achieved B-Corp status in 2024, further solidifying its commitment to sustainability and social responsibility, making it an attractive option for investors seeking impactful ventures.
Key Terms Explained
- Series B funding
- The second round of funding for a startup. The money is used to expand the business, take on more staff, and take further risks. It is deemed 'Series B' due to the level of development of the company at this point.
- Seed funding
- The initial capital needed to start a business. Seed capital often comes from the company founders' personal assets, or from friends and family. The amount is usually smaller as it is typically used to prove a new idea, often led by startups at a very early stage.
- B-Corp status
- Certification for companies that meet the highest standards of social and environmental performance, public transparency, and legal accountability. It balances profit and purpose. Achieving B-Corp status can enhance a company's credibility and attractiveness to investors looking for sustainability and ethical business practices.
Frequently Asked Questions
- How much funding did Untamed secure in its Series B round?-Untamed secured a remarkable £10M in the Series B funding round.
- What firms led the investment in Untamed's Series B funding?+
- Who are the founders of Untamed?+
- What is Untamed's total funding after its latest raise?+
- What is unique about Untamed's cat food service and how does it attract investors?+
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