With Nothing Underneath Secures £2.5 Million Funding
With Nothing Underneath, a womenswear brand based in London, UK, has successfully secured £2.5 million in funding to propel its ambitious growth plans. The funding round was primarily led by Pembroke VCT, with significant participation from JamJar Investments. This financial support will be pivotal for the company as it seeks to strengthen its operations by expanding its team and enhancing its retail presence across the United Kingdom. In addition, the funds will enable the brand to broaden its reach into international markets, with a particular focus on the U.S. and Europe, especially the DACH region, which includes Germany, Austria, and Switzerland. The brand's commitment to innovation is evident as it intends to further develop new product lines to complement its existing offerings.
Founded in 2017 by the visionary Pip Durell, a former editor of Tatler and a skilled stylist for Vogue, With Nothing Underneath aims to offer high-quality shirts and essential wardrobe staples while drawing inspiration from style icons such as Carolyn Bessette and Charlotte Rampling.
The brand has established a reputation not only for its chic and timeless designs but also for its commitment to ethical practices, as reflected in its B Corp certification. This recognition speaks volumes about the brand's dedication to sustainability and social responsibility, making it a sought-after choice among consumers who prioritize ethical fashion in their purchasing decisions.
The growth trajectory of With Nothing Underneath has already garnered significant attention within the fashion industry. The brand has successfully built an international customer base and has earned organic endorsements from high-profile individuals including Dolly Alderton, Cara Delevingne, and Florence Pugh. Moreover, With Nothing Underneath has explored exciting partnerships, such as a collaboration with the well-known brand Free People, and has even launched a limited-edition partnership with the Financial Times. These collaborations not only enhance the brand’s visibility but also align with its mission to create exceptional fashion pieces that resonate with a discerning and style-conscious audience.
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