This article covers Allocation Strategy, a fintech startup that has raised £1.6m in a seed funding round led by Fuel Ventures to scale its asset allocation analytics platform for institutional investors. The funding is intended to accelerate R&D and expand the product suite to support pension funds, asset managers and other large institutional investors with integrated allocation and scenario analysis.
Allocation Strategy has raised £1.6m in a seed funding round led by Fuel Ventures to scale its asset allocation analytics platform for institutional investors. The capital will be used to accelerate R&D, expand the product suite and push the business into more institutional markets.
Institutional asset allocation is growing more complex as private markets, alternatives and crypto expand and macro regimes shift quickly. Many legacy tools struggled during the inflation shock in 2021, exposing weaknesses in how scenarios, macro drivers and capital market assumptions are modelled. Allocation Strategy aims to give investment teams more consistent, forward-looking analytics to evaluate risk and return trade-offs and stress-test portfolios across different market conditions.
The raise is notable because it targets a persistent pain point for pension funds, asset managers and other large investors: getting a single, production-grade toolkit that covers capital market assumptions, portfolio construction and scenario analysis without the expense and time of building in-house solutions.
The platform combines decades of research and production experience into a set of workflows covering capital market assumptions, portfolio optimisation, macro risk factors, scenario builders and model portfolios. It is positioned as an end-to-end analytics layer for allocation decisions rather than a point solution.
Allocation Strategy was founded by Pavol Povala, Drew Barnden and Michael Chin — former leaders from NBIM — who bring experience building and operating asset allocation analytics at scale. The company says the product links portfolio choices to the macro forces that drive markets and aims to reduce inconsistent or unreliable inputs that teams previously relied on.
The round was led by Fuel Ventures, which put the lead capital behind the £1.6m seed investment.
In the announcement, Mark Pearson, Founder of Fuel Ventures, said:
Allocation Strategy is tackling one of the biggest challenges in investing today: making confident allocation decisions when portfolio construction is becoming more complex and macro conditions are shifting faster than many traditional tools can handle. The team brings exceptional domain expertise from operating at scale inside one of the world’s most sophisticated investment organisations, and they’ve translated that experience into a platform that’s genuinely useful for investment teams. We’re excited to support Allocation Strategy as they build out the product, launch new solutions and scale to meet growing demand from institutional investors globally.
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The founders frame the funding as a way to speed product development and broaden customer reach. In the announcement, Pavol Povala, Co-founder & CEO at Allocation Strategy, said:
This funding enables us to accelerate R&D underpinning our analytics, scale the business, and expand our solutions to support more institutions globally.
The team emphasises production-grade technology and real-world deployment experience as differentiators compared with academic or narrowly focused tools.
The deal reflects ongoing demand for enterprise-grade investment analytics in the UK and Europe, where pension funds and asset managers face regulatory and demographic pressures to demonstrate robust risk management. For fintech investors, enterprise tools that reduce the cost and time of internal build projects are increasingly attractive.
As institutional investors seek clearer links between macro scenarios and portfolio outcomes, vendors that can supply integrated, auditable workflows may gain traction. Allocation Strategy’s founders bring sector credibility from NBIM, which is likely to help commercial conversations with large institutional clients.
The funding round is one of a number of recent bets on infrastructure that modernises how institutional investment teams operate, and it highlights a growing market for analytics-focused fintech startups across the UK and Europe.
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