£10m debt to roll out AI accounting for Making Tax Digital self-assessment
This article covers ANNA Money, a London fintech startup, which has secured a £10m growth debt facility to accelerate expansion and product rollout ahead of Making Tax Digital for Income Tax Self Assessment. The funding is intended to support rollout of its AI-powered Auto Accountant and to help affected self‑employed people and landlords prepare for the move to quarterly digital reporting under Making Tax Digital for Income Tax Self Assessment.
ANNA Money, a London fintech startup, has raised growth debt to speed up expansion and product rollout as the UK prepares for major changes to tax reporting for self-employed people and landlords. The move positions the company to push its AI-powered accounting tools ahead of Making Tax Digital for Income Tax Self Assessment taking effect in 2026.
Why it matters
Making Tax Digital for Income Tax Self Assessment (ITSA) will, from April 2026, require self-employed people and landlords with annual income over £50,000 to move from an annual Self Assessment return to quarterly digital updates and a final end-of-year declaration submitted via HMRC-approved software. The change affects roughly 850,000 taxpayers and will push many small business owners towards digital accounting workflows.
ANNA’s timing matters because the policy shift changes the rhythm and volume of reporting for affected businesses. Firms that already offer automated submission and continuous bookkeeping stand to gain market share from businesses looking to reduce the administrative burden of more frequent tax reporting.
Inside the product
ANNA describes itself as an integrated platform that combines business accounts, invoicing, payroll, taxes and admin tools into a single interface. Its Auto Accountant product is presented as an MTD-ready ITSA solution that, once a business account is connected, automatically prepares and submits the required digital updates and the end-of-year declaration to HMRC.
The company reports reaching £30 million in annual recurring revenue and having more than 50,000 UK small businesses actively using the platform each month. ANNA says its AI-driven automation reduces the need for traditional accounting services for many users and aims to scale that automation across the UK as it pursues a revenue target of £100 million.
Who are the investors?
ANNA has secured a £10 million growth debt facility provided by Flashpoint, an international tech investment firm with roughly $600 million in assets under management. Flashpoint focuses on technology companies originating from Europe and the Middle East and North Africa. The funding is structured as growth debt rather than equity and is intended to support the rollout of ANNA’s Auto Accountant across the UK.
In the announcement, Denis Mosolov, managing partner at Flashpoint, said:
ANNA Money is building exactly the kind of category-defining platform we look to support – one that combines strong fundamentals, clear product-market fit and the ability to scale efficiently through technology.
With MTD accelerating a structural shift in how UK small businesses manage their finances, ANNA is exceptionally well-positioned to lead the transition to AI-powered accounting.
We’re excited to partner with Eduard, Boris and the team as they scale their platform, deepen automation and move toward their ambition of becoming the leading accounting, tax and admin solution for small businesses.
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Founder perspective
In the announcement, Eduard Panteleev, co-founder and co-CEO of ANNA Money, said:
This funding gives us the firepower to scale at exactly the right moment.
As MTD for self assessment comes into force for around 850k self-employed people and landlords next year, demand for smart, automated accounting is accelerating fast.
ANNA’s AI-driven systems mean a single human accountant can work across up to 12,000 businesses – the technology does the rest.
That level of efficiency allows us to grow rapidly while maintaining exceptional customer service. With this backing, we’re doubling down on our self-drive accountant and moving decisively towards our ambition of becoming the leading tax SaaS platform for small businesses.
Panteleev’s comments underline ANNA’s bet that AI and automation will replace routine accounting tasks and increase the efficiency of human accountants. The company is positioning its Auto Accountant as both a compliance tool for MTD and a route to scale without proportionate increases in headcount.
The bigger picture
The ANNA round sits at the intersection of two broader trends in the UK and European market: policy-driven demand for compliant accounting software and growing investor interest in automation and AI applied to back-office functions. The deal reflects growing interest from UK fintech investors in automated accounting solutions that can absorb regulatory change and reduce costs for small businesses.
For fintech founders and product teams, ANNA’s strategy highlights a playbook of coupling regulatory tailwinds with automation to move customers off manual processes. For policy watchers, the rollout of MTD for ITSA will be an important moment to observe how small businesses and software vendors adapt to more frequent, digital tax submissions.
The funding also signals continued activity in non-dilutive capital for later-stage fintechs in the UK and Europe, as firms look to scale product adoption ahead of regulatory shifts and broader migration to AI-enabled financial tooling.
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