APEXX Global secures £7.3m to boost cross-border acceptance via intelligent routing
This article covers APEXX Global, a London-based fintech startup, which has raised £7.3m in a growth funding round to accelerate international expansion and product development. The funding will be used to scale its payment orchestration platform and support enterprise customer wins, particularly among travel and cross-border retail merchants.
APEXX Global, a London-based fintech startup, has raised £7.3m in a growth funding round to accelerate international expansion and product development. The funding comes after a period of commercial momentum for the company and will be used to scale its payment orchestration platform and support further enterprise customer wins.
Why it matters
Payments orchestration is increasingly important for large merchants that need to route transactions across multiple acquirers, gateways and alternative payment methods to improve acceptance and control costs. APEXX Global’s recent customer wins — including Jet2, Iglu.com and Norse Atlantic — point to demand from travel and retail businesses that handle high volumes of cross-border transactions and need more resilient payment stacks.
The deal also signals continued investor interest in infrastructure plays that sit between merchants and the fragmented global payments ecosystem, where small improvements in acceptance or cost can materially affect margins.
Inside the product
APEXX Global offers a single API that connects enterprise merchants to a marketplace of acquirers, gateways and alternative payment methods. The platform uses intelligent routing and optimisation to increase acceptance rates and reduce processing costs, aiming to improve transaction unit economics without adding operational complexity for payment teams.
The company says recent customers helped scale the platform and move revenue toward break-even. The new funding is earmarked for product development and international growth, including further expansion in travel and other cross-border merchant verticals.
Who are the investors?
The round is led by Finch Capital, which has committed up to £7.3m (€10m) to support APEXX Global’s next growth phase. As part of the investment, Radboud Vlaar, Managing Partner at Finch Capital, will join the APEXX Global board and take the role of Chairman.
Finch Capital manages more than €500m in assets and has backed over 50 companies across Europe and the US, focusing on B2B software and financial technology businesses typically generating €5–15m in ARR. Its portfolio includes AccountsIQ (cloud accounting software for mid-market finance teams), eFlow (payment processing infrastructure), Fourthline (compliance and identity for financial services), Goodlord (rental management software), Lavanda (hospitality tech), NomuPay (paytech) and Zopa (consumer lending). These examples illustrate Finch’s emphasis on scaling specialist infrastructure and regulated fintech plays.
In the announcement, Radboud Vlaar, Managing Partner at Finch Capital and Chairman of APEXX Global, said:
APEXX Global has built a truly differentiated payment orchestration platform with a clear focus on merchant outcomes. Payments is a global, complex, and rapidly evolving space, and APEXX’s ability to intelligently optimise acceptance and cost at scale positions them exceptionally well. We are excited to partner with the team and support the next phase of international growth in Travel and beyond.
If you're researching potential backers in this space:
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Founder perspective
The company’s leadership frames the investment as validation of its strategy and a means to accelerate scaling internationally. APEXX Global co-founder and CEO Peter Keenan highlighted the fit with Finch Capital’s payments expertise.
In the announcement, Peter Keenan, CEO and Co-Founder of APEXX Global, said:
Finch Capital brings exactly the combination of payments expertise, international perspective, and growth experience we were looking for. This investment is a strong validation of our strategy and technology, and Radboud’s appointment as Chairman further strengthens our leadership as we scale globally. Our focus remains clear: delivering measurable value for merchants by simplifying payments and driving better outcomes.
The bigger picture
The funding comes as merchants confront a more fragmented and global payments landscape where resilience and routing flexibility matter more than ever. Demand is particularly acute in travel and cross-border retail, sectors that face seasonal spikes, variable acquiring coverage and strict cost pressures.
The announcement also reflects broader interest from fintech investors in companies that provide orchestration and routing layers—services that can be applied across many verticals and scale with transaction volumes.
This deal adds to a steady flow of venture capital into UK and European payments infrastructure. For APEXX Global, the challenge now is converting product capability into wider market share across regulated jurisdictions while maintaining partnerships across acquirers and gateways.
The investment underscores how UK-founded payments infrastructure firms continue to attract capital to support international expansion and product innovation, keeping the region relevant in the global fintech landscape.
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