This article covers the 2 September 2025 seed funding round for Camera Intelligence, the company building an AI-powered camera system for content creators and businesses, founded by Vishal Kumar, raising £1.5 million, led by Betaworks with participation from F4 Fund, Next Wave via Flybridge, 7pc ventures and Digital Catapult.

What does Camera Intelligence do?

The product is an AI-powered Micro Four Thirds interchangeable-lens mirrorless camera with an integrated Large Language Model that enables voice control of camera functions and local content editing. It connects to smartphones and uses on-device AI processing chips (Qualcomm Snapdragon and Google Coral Edge TPU) to perform tasks such as colour grading and style selection.

Why is Camera Intelligence useful?

Camera Intelligence, addresses the fragmentation of content-creation tools and the steep learning curve for mirrorless camera operation and editing software by embedding an LLM and on-device editing capabilities to reduce menu navigation and reliance on separate editing tools.

How much did Camera Intelligence raise?

Camera Intelligence raised £1.5 million in a seed round, backed by Betaworks, F4 Fund, Next Wave via Flybridge, 7pc ventures and Digital Catapult to accelerate development of its AI-powered camera and content-editing solutions.

Who invested in Camera Intelligence?

Key investors include:

Betaworks, a New York-based studio and early-stage investor, is known for backing consumer tech and media startups.
F4 Fund, an early-stage venture firm focusing on founder-led technology companies, invests in teams building scalable software and AI solutions.
Next Wave, participating through Flybridge, operates as a syndicate aligned with Flybridge’s US-focused early-stage venture platform.
7pc ventures, an investor that backs technical founders, focuses on hardware and developer-centric startups.
Digital Catapult, the UK innovation centre for advanced digital technologies, supports and accelerates deep‑tech companies across the country.

If you're researching potential backers in this space:

Explore our list of hardware venture capital firms in the UK
Browse our directory of hardware angel investors in the UK

Who founded Camera Intelligence?

The founder of Camera Intelligence is Vishal Kumar.

Where is Camera Intelligence based?

Camera Intelligence is based in London, United Kingdom.

What sector is Camera Intelligence in?

Camera Intelligence operates in the AI-powered camera and content-creation technology sector. This sector matters now because demand for high-quality creator content is increasing and on-device AI is enabling faster, more private and more intuitive production workflows.

Key trends and challenges are emerging. On-device LLM integration is enabling voice control and local editing. Fragmented toolchains and steep learning curves remain a barrier for solo creators and small businesses. Quick examples:

Voice-controlled camera functions for hands-free operation.
Local automated tasks such as colour grading and style selection.
Vertically integrated hardware and software stacks for faster iteration.

The scale of the opportunity is substantial. The creator economy is estimated at over $100 billion. Demand for edge AI and device-level AI acceleration is growing at roughly 20% CAGR, supporting integrated camera–AI solutions.

For a deeper look at innovation in this space, see the hardware startups in the UK.

They've invested in Camera Intelligence

Get to know these hardware investors

Investor	Activity	Team
Betaworks	1 investment(s) investment(s)	more info
F4 Fund	1 investment(s) investment(s)	more info
Next Wave	1 investment(s) investment(s)	more info
7percent Ventures (7pc ventures)	97 investment(s) investment(s)	3 contacts contacts
Digital Catapult	1 investment(s) investment(s)	more info