AI customer experience platform Clarity raises £8.8m led by Prosus Ventures
At a glance
This article covers a funding round on 16 September 2025 for Clarity, a London-based AI-powered customer-experience and voice-of-customer platform for regulated industries, founded by Pavel Kochetkov and Abed Kasaji. The company raised £8.8m in the round led by Prosus Ventures, with participation from STV Al Fund.
What does Clarity do?
Clarity is an enterprise customer-experience platform combining voice-of-customer intelligence, AI agents and support automation. It helps regulated organisations collect customer feedback, analyse interactions and automate support workflows securely.
Why is Clarity useful?
Problem
Companies in highly regulated industries struggle to understand and serve customers securely. Because customer feedback and support data are scattered across systems, teams miss key insights.
Solution
Clarity helps by combining voice-of-customer intelligence, AI agents, and support automation in one platform. This lets regulated companies analyse feedback and automate safer, faster customer support.
How much did Clarity raise?
Clarity raised £8.8m ($12m) in funding, led by Prosus Ventures with participation from STV Al Fund (backed by Google) alongside existing backers.
Who invested in Clarity?
The key investors in the company are listed below.
- Prosus Ventures: a global venture capital investor focused on high-growth technology companies and known for backing international scale-ups.
- STV Al Fund: backed by Google and active across the MENA region, with a focus on scaling regional tech startups.
- Sukna Ventures: a regional venture firm that invests in early-stage enterprise and SaaS businesses across the Gulf.
- Wamda Capital: a MENA-focused investor that supports founders building market-defining technology platforms.
- Neo: an investor concentrating on growth-stage technology companies in emerging markets.
- Oraseya Capital: a private investment firm targeting technology and financial services opportunities in the region.
- Phaze Ventures: an early-stage backer known for supporting fintech and enterprise startups.
- Propeller: an investment firm that specialises in helping startups expand across the Middle East and North Africa.
- Tech Invest Com: a technology-focused investor with experience funding operational and product-led growth.
- OpenAI angel investor: experienced in AI research and product strategy, contributing domain expertise.
- Google angel investor: bringing expertise in product scaling and go-to-market execution from Big Tech.
If you're researching potential backers in this space:
- Explore our list of AI venture capital firms in the UK
- Browse our directory of AI angel investors in the UK
Who founded Clarity?
Abed Kasaji is the Co-founder and CEO of Clarity.
We want AI to be simple, useful, and safe. A lot of tools in the market cut corners, and that doesn’t work in industries where mistakes aren’t an option. From day one we built Clarity to be compliant, secure, and easy to roll out. This new funding lets us keep improving the tech and building the right partnerships so companies can finally modernise customer operations with confidence.
— Abed Kasaji, Co-Founder and CEO of Clarity
Where is Clarity based?
Clarity is based in London, UK.
What sector is Clarity in?
Clarity operates in the customer experience software sector. This sector builds tools to gather and analyse customer feedback and opinions. It helps businesses understand customers and improve service.
Key trends and challenges in Customer experience and voice-of-customer AI:
Wider adoption of AI automation
Organisations use AI agents and analytics to automate routine enquiries, for example chatbots reducing first response time.
Data privacy and regulatory compliance
Strict rules like GDPR in banking and healthcare force firms to limit data use and audit analytics.
Trust, accuracy and explainability of AI
Models can misread customer mood or make incorrect claims, so firms need explainable outputs and human oversight.
For a deeper look at innovation in this space, see the AI startups in the UK.
They've invested in Clarity
Get to know these AI investors
| Investor | Sector | Stage | Activity | Team | Connect |
|---|---|---|---|---|---|
 Prosus Ventures | 1 investment(s) investment(s) | more info | |||
 STV Al Fund | 1 investment(s) investment(s) | more info | |||
 Sukna Ventures | 1 investment(s) investment(s) | more info | |||
 Wamda Capital | 1 investment(s) investment(s) | more info | |||
 Oraseya Capital | 1 investment(s) investment(s) | more info | |||
 Phaze Ventures | 1 investment(s) investment(s) | more info |
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