Flowla raises £1.8m seed to automate follow-ups via no-code digital sales rooms
This article covers Flowla, a SaaS startup, raising £1.8m in a seed funding round to expand a no-code automation layer for digital sales rooms aimed at reducing manual follow-up and smoothing handoffs between sales and customer success. The development aims to support revenue teams by automating execution across sales and customer success and to fund product development and a planned US go-to-market push.
Flowla has raised £1.8m in a seed funding round to expand a no-code automation layer for digital sales rooms that aims to reduce manual follow-up and smooth handoffs between sales and customer success. The funding underpins product development and a planned US go-to-market push, at a time when revenue teams are increasingly focused on automating execution rather than relying on manual processes.
Why it matters
Revenue teams still spend the majority of their week on non-selling tasks. Flowla frames this as an execution gap: slow follow-ups, missed stakeholder alignment and clumsy sales-to-success handoffs that stall deals and increase churn. The company points to industry benchmarks — sales reps spending over 70% of their week on non-selling activities — as a rationale for replacing brittle human processes with automated orchestration.
If those figures are accurate across the market, fixing the handoff and follow-up problem could materially shorten sales cycles and improve customer onboarding, making the economics of B2B contracts more predictable.
Inside the product
Flowla converts a static digital sales room into a no-code automation engine that standardises the buyer journey across Sales and Customer Success. Teams build templates, generate personalised documents with AI, and define stakeholder communication rules. The platform watches buyer activity in real time and triggers next steps — for example, detecting a CFO viewing pricing, identifying their role, analysing what they looked at, drafting a multi-threaded email, alerting the rep and queuing the draft for approval.
The company reports 6x growth in the past six months and says its digital sales rooms have been viewed by more than 500,000 contacts globally. Customers include Insider One and Aircall; Insider One reports a 35% average reduction in time-to-value by automating the period between contract signature and customer go-live.
Flowla says the new funding will accelerate its automation engine and content-generation capabilities, and fund a dedicated US go-to-market team to support its international expansion.
Who are the investors?
The round was led by Revo Capital and included participation from AI Startup Factory, Turkiye Development Fund, APY Ventures, Sharks & Partners, and a group of angel investors, among them operators from Salesforce.
In the announcement, Cenk Bayrakdar, Partner at Revo Capital, said:
We invested in Flowla because Erdem and the team are moving the category beyond 'Digital Sales Rooms' and into true revenue orchestration. Their vision isn't just about helping reps share PDFs, it’s about giving sales leaders a no-code engine to standardize excellence across the entire funnel.
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Founder perspective
In the announcement, Erdem Gelal, Co-founder & CEO at Flowla, said:
Sales enablement is undergoing a shift; from coaching reps to engineering revenue execution. You can't rely on human memory to manage complex B2B deals anymore, too much falls through the cracks. Flowla provides the customer facing layer where revenue execution runs on autopilot, ensuring that every follow-up and stakeholder alignment happens instantly and perfectly, every time.
The bigger picture
Flowla sits in a cohort of companies moving sales tech from point tools toward orchestration layers that coordinate handoffs and automate routine decisions. For SaaS startups and revenue leaders, the appeal is operational predictability: fewer missed steps, shorter time-to-value and cleaner handoffs from sales to success.
The seed raise adds to a steady flow of capital into revenue automation and sales enablement, and the planned US push reflects the geography where many enterprise sale cycles scale fastest. For the UK and European ecosystem, Flowla’s growth and this financing round point to growing investor interest in commercial infrastructure that boosts sales productivity across international markets.
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