This article covers seed funding on 14 October 2025 for Grateful, the automated tip pooling and tronc platform founded by Mason Potter, Jarrod Potter and Damian Guy. The round raised £1.5m and was led by Calculus Capital.
Grateful is a digital platform that automates tip pooling and tronc management for hospitality and service businesses. It provides compliant distribution, transparent reporting and employee access to gratuities and financial tools.
Hospitality businesses face time-consuming, manual tip pooling and tronc processes that create admin burdens and compliance risks. Workers suffer delayed payments, opaque distributions, and reduced trust as digital tips and new legislation increase pressure.
Grateful explains that it automates tip pooling and modern tronc management to ensure transparent, timely, and compliant payouts to staff. The platform reduces admin, integrates with existing tech, and gives workers clearer ownership and faster access to tips.
Grateful raised £1.5m ($2m) in a seed round from Calculus Capital. This makes it the 28th largest funding round in October 2025 (37 recorded). By size, the round comes in 377th for 2025 (509 recorded) in the Startupmag database, as of 14 October 2025.
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The key investors in this deal were:
In the funding announcement, Alexander Crawford from Calculus Capital said:
We're delighted to support Grateful and its exceptional management team as they transform the way the hospitality industry handles tipping and tronc management. Grateful’s platform brings fairness, transparency and compliance, in a cost-efficient way, to a space that has historically lacked all three.
The investor added that, with new legislation driving change, Grateful is positioned to help ensure hospitality workers receive tips more transparently.
If you're researching potential backers in this space:
The founders of Grateful are Mason Potter, Jarrod Potter and Damian Guy.
In the funding announcement, Mason Potter, Co-Founder & CEO of Grateful explained:
Frontline workers are the backbone of the service economy, yet they remain under-served by outdated systems that make tipping opaque, distribution slow, and compliance a headache for employers. With the shift to a cashless society and the introduction of the Employment (Allocation of Tips) Act 2023, businesses are under increasing pressure to manage tips fairly and transparently, while workers struggle to make their earnings go further.
The company continued that the service industry had long struggled with unfair and opaque tipping practices, leading to inconsistent distribution and issues as cashless payments gave businesses greater control over digital tips; many companies also mishandled tronc systems, causing tax and compliance problems, which prompted UK legislation in 2024 requiring tips to be distributed directly and transparently to workers and increasing demand for automated, compliant solutions like Grateful.
Grateful is based in London, UK.
Grateful operates in the fintech sector. The fintech sector develops digital tools and services for managing money and payments. It makes banking and payments easier for people and businesses.
Key trends and challenges in Fintech:
Many transactions are now cashless, so employers control digital tips instead of staff.
UK law like the Employment (Allocation of Tips) Act 2023 forces tip transparency.
Fintech firms must follow payment, employment and data rules to avoid penalties.
Examples include Open Banking standards and FCA guidance on payments.
Operators use separate POS, payroll and scheduling systems that do not sync.
That creates manual work, spreadsheet errors, and delayed payments for staff.
For a deeper look at innovation in this space, see the fintech startups in the UK.
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