HubBox secures £6m to cut failed home deliveries with checkout pickup integration
This article covers HubBox, a supply chain startup that has raised £6m to accelerate its out-of-home delivery software for e-commerce retailers. The funding is intended to expand checkout integration and courier partnerships across the UK, Europe, Japan and the US, supporting retailers and courier networks seeking lower-cost, more sustainable delivery options.
HubBox, a supply chain startup, has raised £6 million to accelerate its out-of-home delivery software for e-commerce retailers. The funding will be used to expand the company’s checkout integration and courier partnerships across the UK, Europe, Japan and the US — an area of logistics that is growing as retailers and carriers seek lower-cost, more sustainable delivery options.
Why it matters
Failed home deliveries and rising shipping costs are pushing both retailers and carriers to offer alternative collection options. HubBox’s software sits at checkout to present local pickup points, a behaviour that can reduce delivery failures, improve last-mile efficiency and give shoppers more choice. With retailers under pressure to cut costs and meet sustainability targets, tools that route more parcels into consolidated pickup networks are becoming strategically important.
The deal signals continued investor interest in logistics technology that ties together retailers and courier networks, and it gives HubBox fresh capital to compete for major retail clients and carrier partnerships across multiple regions.
Inside the product
HubBox provides out-of-home (OOH) delivery software that integrates at the point of checkout. The platform links retailers to local pickup networks so customers can choose collection points rather than home delivery. HubBox says its software integrates with more than 1,000 retail systems and is compatible with the major couriers’ OOH networks.
The company works directly with couriers — including UPS, DPD, Royal Mail, Asendia, PostNord and DHL — and with retailers such as GAP, Selfridges, Gymshark, Birkenstock and Macy’s. These partnerships allow couriers to consolidate volumes and increase parcels per stop, while retailers can offer more delivery options without building their own integration.
A key commercial mechanism is HubBox’s Funded License Program, where couriers pay for retailers’ access to the software for an initial term. HubBox says this model has helped accelerate retailer adoption and positions the product as a standard checkout integration for OOH.
Market context: the global OOH delivery market is projected to grow from $29 billion to $54 billion by 2030, driven by consumer preference shifts, regulatory pressures and sustainability goals. In Europe, the number of pickup points has grown from roughly 190,000 in 2019 to over 500,000 today, highlighting rising demand for collection networks.
Who are the investors?
The round totals £6 million and is led by Puma Growth Partners. Puma Growth Partners is described as a provider of growth capital to startup businesses, typically investing between £4 million and £10 million and taking an active role in value creation and business professionalisation. The capital will be deployed to support HubBox’s expansion in the UK, Europe, Japan and the US, and to deepen carrier and retailer integrations.
In the announcement, Charlotte Howe, Investment Manager at Puma Growth Partners, added:
HubBox has built a scalable solution to one of e-commerce’s most persistent challenges which is checkout integration for alternative delivery options. Their technical expertise, strong commercial traction and excellent courier relationships make them a standout player in the logistics tech space.
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Founder perspective
HubBox was founded in 2015 by Sam Jarvis (CEO), Claire Jarvis (Chief of Staff), Greg Beszant (VP of Sales EMEA) and Jon Pawley (CTO). The team designed the product to address frequent failed deliveries and the growing consumer preference for collection and convenience.
In the announcement, Sam Jarvis, CEO of HubBox, said:
Offering pickup at checkout is key to accelerating the shift to out-of-home delivery, and HubBox has been leading the charge for nearly a decade as the market leader in this space. Now, as demand for HubBox from couriers, retailers and shoppers continues to surge, we’re expanding our investment in people and software to meet it.
We’re truly thrilled to partner with Puma to take this exciting next step. With OOH on track to overtake home delivery, the opportunity is huge – and we’re just getting started.
The bigger picture
HubBox’s raise comes as retailers seek predictable, lower-cost fulfilment models and couriers look to increase density and margin via collection networks. The company’s carrier-funded adoption model reduces friction for retailers and may accelerate uptake of OOH options at checkout — an outcome likely to interest logistics teams, retailers’ CTOs and sustainability leads.
For the UK and European ecosystem, this is another example of growth capital flowing into logistics tech that connects retail and carrier infrastructures. As parcel volumes and regulatory focus on emissions grow, solutions that shift deliveries into consolidated networks will remain central to investment conversations in the sector.
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