Levellr lands £1.8m seed to convert Discord conversations into real‑time product insight
This article covers Levellr, a SaaS startup, which has raised £1.8m in a seed funding round to commercialise a platform that converts Discord and other community conversation data into real-time user insight. The funding will support development of data infrastructure and agentic tooling intended to help product, live ops, community and support teams respond faster to user sentiment and behaviour.
Levellr, a SaaS startup, has raised £1.8m in a seed funding round to commercialise a platform that turns Discord and other community conversation data into real-time user insight. The raise will fund further investment in data infrastructure and agentic tooling intended to help product, live ops, community and support teams respond faster to user sentiment and behaviour.
Why it matters
Online communities, and Discord in particular, have become primary spaces where players and users discuss products, report issues and form retention-driving habits. For many businesses that engagement is fragmented and noisy, making it hard to extract reliable signals that inform product roadmaps or marketing decisions.
Levellr’s proposition responds to that gap by providing an enterprise-grade layer that ingests conversation and engagement signals and surfaces actionable intelligence in real time. That capability is increasingly relevant as firms contend with rising customer acquisition costs and greater pressure to retain users through product improvements and community-led initiatives.
Inside the product
Levellr aggregates user conversation and engagement signals from platforms such as Discord to provide real-time intelligence on critical events. The platform is positioned for product, live ops, game design, community and support teams, aiming to convert fast-moving community conversations into clearer indicators of sentiment and behaviour.
The company says demand for its enterprise products has grown strongly, with revenue doubling in back-to-back years. Founded in 2021 by Tom Gayner and Ben Barbersmith, Levellr builds on the founders’ experience at YouTube, Octagon and MyCujoo. The new funds are earmarked for scaling data infrastructure and developing agentic solutions that help teams respond and decide more quickly.
Who are the investors?
The seed round was led by Fuel Ventures and included industry figures and game-sector investors. Named participants are Workplay Ventures, Bing Gordon, Frank Gibeau, Phil Mansell, Simon Hade, Norman Cheuk and Playformant. Several of these backers bring games-industry experience that Levellr says will help with customer introductions and product-market fit in gaming and consumer-facing businesses.
In the announcement, Mark Pearson, Founder at Fuel Ventures, said:
Levellr is tackling a problem we see time and again across games and consumer businesses huge amounts of value locked up in community conversations, with no clear way to turn that insight into action. Tom and Ben have built a platform that brings clarity where there has been noise, helping teams make better decisions that directly impact retention and growth.
In the announcement, Bing Gordon, Investor at Workplay Ventures, said:
I've tracked Levellr’s impressive growth and it's clear they're solving a critical industry gap. Levellr are shifting the way teams can bring intelligence from core platforms like Discord into the business with real-time sentiment and relationship analysis. But that's just the start. They're essentially building the CDP layer the customer data platform that can amplify value and unlock more revenue for companies with Discord communities and beyond.
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Founder perspective
In the announcement, Tom Gayner, Co-founder & CEO at Levellr, said:
Before Levellr, teams were manually scrolling platforms like Discord, often undervaluing community signals until a bug or issue had already escalated into user churn. Community reports often lacked sophistication in the form of segmentation, cohort analysis or weighting, so even if customers could see user signals, there was a real lack of clarity as to whether product teams should actually act on it. With Levellr, product and support teams can understand the why behind product usage shifts and prioritise roadmaps based on real user pain.
Gayner and co-founder Ben Barbersmith frame the product as addressing a frequent operational blind spot: community data contains signals that are difficult to operationalise without tooling for segmentation, cohort analysis and prioritisation.
The bigger picture
Levellr’s raise highlights a steady investor appetite for infrastructure that turns unstructured community data into product intelligence, particularly for games and consumer businesses where Discord is a primary communication channel. Tools that can act as a customer data platform layer for conversational channels could become more common as companies seek direct routes to retention and monetisation.
This deal adds to a broader trend in the UK and Europe where startups that bridge community platforms and enterprise workflows are attracting early-stage capital. As more businesses treat community channels as commercial rather than niche support spaces, expect further investment in analytics and tooling that translates conversations into measurable product outcomes.
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