Edinburgh-based Mapify secures £1.7m from Antler
At a glance
This article covers an Antler investment on 8 October 2025, Mapify, an AI-powered platform for logistics and asset management across warehousing, transport and infrastructure equipment, founded by Hamish Geddes and Selby Cary. The company received £1.7m from lead investor Antler.
What does Mapify do?
Mapify is an AI platform for logistics and asset management that provides visual maps and real-time dashboards. It is used to track equipment, schedule maintenance and reduce downtime across warehouses and transport fleets.
Why is Mapify useful?
Problem
People managing logistics and real-world assets face downtime, hidden losses and slow, error-prone workflows caused by spreadsheets. These inefficiencies delay decisions, reduce profitability and can cost businesses millions annually.
Solution
Mapify explains that it replaces spreadsheets with an AI-driven visual tool that prevents downtime and speeds decision-making. The platform uses natural language search and real-time dashboards to find inefficiencies and increase profitability.
How much did Mapify raise?
Mapify raised £1.7m from Antler. This makes it the 20th largest funding round in October 2025 (24 recorded). As of 8 October 2025, the round is the 361st largest of the year (496 total) in the Startupmag database.
For details on how Startupmag compiles its rankings, view our Methodology.
Who invested in Mapify?
The key investors in the round were:
- Antler: A global early-stage investor that backs founders at pre-seed and seed stages across technology and other sectors.
In the funding announcement, Jed Rose from Antler said:
Mapify is exactly the kind of company we look to back at Antler. This is a world-class team solving a massive logistics problem for any business with significant real-world assets.
The investor added that by making complex asset onboarding effortless the team has already begun to surface hidden losses and deliver customer impact from day one, and that the product roadmap includes features intended to provide immediate savings and realise additional revenue over time while the founders combine vision and execution to help establish Mapify in its market.
If you're researching potential backers in this space:
- Explore our list of AI venture capital firms in the UK
- Browse our directory of AI angel investors in the UK
Who founded Mapify?
The founders of Mapify are Hamish Geddes and Selby Cary.
In the funding announcement, Hamish Geddes, CEO of Mapify explained:
Partnering with Antler in their new cohort is further validation of the problem we’re solving and the results we’re already delivering. Logistics downtime costs the global economy billions, and our mission is to put powerful, easy-to-use tools into the hands of every logistics manager to reduce that burden.
In the funding announcement, Selby Cary, CPTO of Mapify said:
Antler’s backing allows us to accelerate product development and bring advanced AI features, like our conflict resolution engine, to market faster. These tools have the potential to save enterprise customers millions, while making operations more efficient and resilient.
Where is Mapify based?
Mapify is based in Edinburgh, UK.
What sector is Mapify in?
Mapify operates in the AI sector. The AI sector develops computer systems that perform tasks needing human intelligence. It creates smart software that can learn, make decisions and solve problems.
Key trends and challenges in Logistics:
AI and automation for predictive asset management
AI tools detect failing parts earlier, reducing downtime for fleets and warehouses through predictive maintenance and optimisation software.
Demand for real-time visibility and interoperability
Customers expect live tracking and dashboards, using IoT trackers and unified platforms to spot delays fast.
Skills gap and change management
Firms struggle to find staff who can run AI tools, and need training to adopt new digital workflows.
For a deeper look at innovation in this space, see the AI startups in the UK.
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