MyARC raises £1.5m seed to deliver personalised training, nutrition via automated plans
This article covers MyARC, a healthtech startup, which has closed a seed funding round of £1.5m to launch a next-generation platform that helps fitness creators deliver personalised training and nutrition at scale. The development aims to support fitness creators by providing automated, scalable personalised workout and nutrition plans and to improve creators' ability to monetise and retain users within the creator economy.
MyARC, a healthtech startup, has closed a seed funding round of £1.5 million to launch a next-generation platform that helps fitness creators deliver personalised training and nutrition at scale. The raise, led by a mix of venture and institutional backers, will be used to expand creator tools, advance product development and support global growth.
Why it matters
The announcement sits at the intersection of two market trends: the creator economy and demand for personalised digital health. Many fitness professionals currently rely on one-to-one coaching or generic plans that are hard to scale without sacrificing personalisation. MyARC’s platform aims to bridge that gap by automating adaptive plans, which could shift how creators monetise audiences and retain users over time.
Inside the product
MyARC’s platform generates automated, adaptive workout and nutrition plans that adjust to individual goals and lifestyles. The product is positioned to replace static templates and reduce the need for time-intensive one-to-one coaching by:
- Using rule-based or algorithmic adjustments to personalise plans as users report progress or change goals.
- Offering tools for creators to manage large communities while maintaining individualised programmes.
- Providing monetisation features intended to let creators charge for higher-value, personalised services at scale.
The company says the platform is built to support creator-led fitness businesses and to reduce friction around retention and monetisation. The announcement does not disclose technical architecture or specific AI use, but emphasises automation and scalability as core capabilities.
Who are the investors?
The round includes participation from Araya Ventures, Morgan Stanley, Techstars and G Fund. The group combines an early-stage venture firm, an institutional investor, an accelerator network and a growth-oriented fund, reflecting a mix of capital and distribution channels for product scaling and market access.
In the announcement, Rupa Popat, Founder & GP at Araya Ventures, said:
Araya Ventures is excited to invest in MyARC because it sits at the intersection of technical excellence and real-world impact. The team is building infrastructure with clarity, speed, and conviction, and we believe MyARC has the potential to define its category.
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Founder perspective
MyARC was founded by Peter Monteza, with co-founders Nikhil Shah and Arohan Subramonia. The team frames the product as a response to a structural problem in online fitness: creators face a choice between low-value generic products and unsustainable personalised coaching. The £1.5 million will fund feature development, creator-facing tools and market expansion aimed at allowing creators to grow revenues without proportionally increasing time spent per client.
The bigger picture
This deal adds to momentum for startups building creator-first tools within healthtech and the broader creator economy. Investors continue to back companies that promise scalable personalisation in wellness and fitness services, a trend driven by rising consumer interest in personalised health and the economics of subscription models.
For UK and European founders, the round illustrates continuing investor appetite for businesses that combine digital health functionality with creator monetisation, and it highlights the role of mixed investor syndicates—VCs, institutional investors and accelerator networks—in moving products from early-stage development to wider markets.
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