Bristol-based PEEQUAL raises £925k backed by Julie Davies and Emma Banks
This article covers a third funding round on 21 October 2025 for PEEQUAL, a Bristol startup making women's urinals for events, founded by Amber Probyn and Hazel McShane. The round raised £925k, led by Julie Davies of We Have The POWER, with investor Emma Banks.
What does PEEQUAL do?
PEEQUAL makes portable women's urinals with a stackable, compact design for use at events. They let women relieve themselves faster and reduce queueing time at festivals and other outdoor events.
Why is PEEQUAL useful?
Problem
Women face long queues and delays at events because toilets are slow and scarce. Events and suppliers struggle to transport and fit enough units, increasing congestion and emissions.
Solution
PEEQUAL explains that it provides women’s urinals that are faster to use and reduce queues. Their flatpack, stackable design lets organisers move and export more units, cutting lorry trips and emissions.
How much did PEEQUAL raise?
PEEQUAL raised £925k in its third funding round, backed notably by Julie Davies and Emma Banks. This makes it the 51st largest funding round in October 2025 (60 recorded). It ranks 446th of the year (532 recorded) in the Startupmag database, as of 21 October 2025.
For details on how Startupmag compiles its rankings, view our Methodology.
Who invested in PEEQUAL?
Key investors included the following.
- Julie Davies: An angel investor who is an impact investor at We Have The POWER, with an interest in sustainability and social-impact projects.
- Emma Banks: An angel investor with a background as a music agent and experience in the music industry.
In the funding announcement, Julie Davies from We Have The POWER said:
It’s always satisfying to invest in a service you’ve used and admired. I first came across PEEQUAL when running the London Marathon and it was great to jump the queues in the tense wait to start the run.
The investor added that she saw potential for a large sustainability impact by reducing toxic waste generation at events.
In the funding announcement, Emma Banks from the music industry said:
I saw a short TV clip about Hazel and Amber where they spoke about PEEQUAL and it struck a chord with me. I am very happy to help support these two inspiring women tackle an inequality that has been so obvious for a long time, and now has a really great solution!
If you're researching potential backers in this space:
- Explore our list of healthtech venture capital firms in the UK
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Who founded PEEQUAL?
The founders of PEEQUAL are Amber Probyn and Hazel McShane.
In the funding announcement, Hazel McShane, co-founder of PEEQUAL explained:
We’ve heard from events and toilet suppliers around the world keen to use our women’s urinals. Like us, they want women spending less time in queues and more time enjoying the events they love.
In the funding announcement, Amber Probyn, co-founder of PEEQUAL said:
We knew women would welcome any innovation that meant they didn’t have to queue for hours. What we didn’t expect was how much love the urinals would receive, and we’ve been blown away by the support women give us at events.
Where is PEEQUAL based?
PEEQUAL is based in Bristol, UK.
What sector is PEEQUAL in?
PEEQUAL operates in the sustainability sector. The sustainability sector focuses on reducing environmental harm and conserving resources. It aims to cut waste and lower carbon emissions from products and events.
Key trends and challenges in Sustainability:
Gender-inclusive sanitation design
Growing focus on products that reduce women's queues at festivals and marathons, improving attendance and comfort.
Low-carbon, space-efficient temporary facilities
Designs that stack or flatpack let organisers transport more units per truck, cutting journeys and emissions.
Scaling and regulatory barriers
Drainage, cleaning standards and procurement rules, like local health requirements, slow wider roll-out.
For a deeper look at innovation in this space, see the healthtech startups in the UK.
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