Seed backs Qflow to cut rework using AI-verified site material data
This article covers Qflow, a London-based proptech startup that has raised £2m in a seed funding round led by a strategic investment from Autodesk. It aims to feed verified, real-time material and waste data into design workflows to reduce rework, improve carbon reporting and support contractors and clients in the construction sector.
Qflow, a London-based proptech startup, has raised £2 million in a seed funding round led by a strategic investment from Autodesk. The deal deepens a product collaboration intended to feed verified, real-time material and waste data from site back into design workflows — a move that could reduce rework, improve carbon reporting and tighten margins on construction projects.
Why it matters
Construction projects routinely suffer delays and cost overruns caused by material mismatches, substitutions and fragmented supply-chain information. Industry estimates cited in the announcement put avoidable costs from poor data and rework in the UK at between £10 billion and £25 billion a year, and the built environment accounts for roughly 34% of global CO2 emissions according to UN Environment Programme and GlobalABC figures.
Linking site-verified material data to design intent addresses two connected problems: poor decision-making during construction and the difficulty of producing reliable, timely sustainability metrics. For contractors and clients under pressure from tighter margins and rising regulatory scrutiny, earlier and more accurate data could mean fewer disputes, faster interventions and clearer carbon accounting.
Inside the product
Qflow captures field data on delivered materials, on-site quality and waste flows and uses AI-driven document processing to reconcile that information with design specifications. Key capabilities highlighted in the announcement include the ability to:
- Validate that delivered materials match design specifications and identify substitutions
- Reduce rework caused by delays or quality issues by flagging discrepancies earlier
- Track as-built conditions to support alignment with design intent
- Surface supply-chain risks linked to sustainability credentials and compliance
The stated aim is to make construction-phase data actionable for both site teams and office-based stakeholders, rather than purely retrospective compliance reporting.
Who are the investors?
Autodesk, Inc. (NASDAQ: ADSK) provided a strategic £2 million investment and will deepen integration between Qflow and Autodesk Construction Cloud. The announcement frames the deal as both financial backing and a product-level partnership: Autodesk will leverage Qflow’s field-verified data and AI document processing to close the loop between design and construction across its platform.
In the announcement, Joe Speicher, chief sustainability officer at Autodesk, said:
We believe that meaningful progress towards more sustainable design and make processes starts with better data: captured earlier, verified at the source, and connected across the lifecycle of a project.
In the announcement, Sidharth Haksar, VP and head of construction strategy & partnerships at Autodesk, said:
Our customers are under increasing pressure to deliver projects that perform better across cost, schedule, quality, and sustainability outcomes. While project performance is shaped in preconstruction, it is realized and proven through reliable construction-phase data. That intelligence helps teams understand material flows, reduce waste, and strengthen carbon reporting, supporting the shift towards more circular construction. By investing in Qflow, we’re supporting their mission to help project teams improve quality control, better coordinate site and office teams, and ensure fewer disruptions to programmes, in turn, transforming construction-phase data from a compliance burden into a genuine competitive advantage.
The investment will fund continued product development and accelerate go-to-market activity in the UK, North America and other international markets where demand for construction data quality tools is growing.
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Founder perspective
In the announcement, Brittany Harris, co-founder and CEO of Qflow, said:
Construction teams are being asked to deliver more than ever before: better margins, lower carbon and stronger compliance. However, they can’t do that without better data from site. This investment from Autodesk is a strong endorsement of our approach and vision of the role that construction-phase data and intelligence must play in building more responsibly. Together, we aim to eliminate the disconnect that causes billions in waste and unnecessary carbon emissions across the industry every year.
Harris frames the deal as validation of Qflow’s commercial and sustainability rationale and as a means to scale the integration with a major construction platform.
The bigger picture
Autodesk’s move underscores a broader trend: platform incumbents are increasingly investing in specialist proptech tools that can supply high-quality operational data. For UK contractors and asset owners, tighter links between design software and on-site data could improve contract certainty and make carbon reporting less of an afterthought.
As regulation and client demands push the sector toward better sustainability metrics, tools that capture verified construction-phase information will attract attention from proptech investors and enterprise partners alike. Qflow’s tie-up with Autodesk signals that material- and waste-tracking is becoming core infrastructure for digital construction workflows, not just an optional add-on.
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